Topic: Marketing Strategies in the Digital Age - page 16. (Read 3674 times)

The internet has made the world to become a global village where you can sit in the comfort of your home and place order for goods and services and you'll receive delivery in your home without much physical stress. With your smart phone or computer, you can use the social media to advertise goods and services and millions of people can access your products conveniently with their own gadgets. We're now living in an era where with just a click on your phone, you can see varieties of what you want to buy, and making payments don't necessarily need you to have physical cash, you can easily make transactions transfer from your fiat bank account or from your crypto wallet.

Many years back if you want to buy a used car you'd have to inform family and friends to be on the lookout for where any car is parked for sale. Sometimes you'll have to travel to another state just to see the car, in the end it might not be your preferred brand or model, and journey will be wasted. Today you only need a search engine on the internet to see varieties of the type of car that you need, and be able to speak with the seller before embarking on the journey for physical examining.

Marketing strategies in the digital age has reduced the services of musclemen in businesses, because people now advertise their commodities directly on social media and customers also buys directly from them.

Those aren't really the new modes of advertisement for the products and services of global merchants and brands but these were the ways that people used to use in the past. Television ads, radio promotions, newspaper and magazine advertisements, and billboards are all ancient ways of advertisement and aren't really the new modes. The advancement in the field of marketing and advertisement is in the form of digital marketing which is done through the internet in the form of social media and online ads.

With digital marketing, brands, and merchants are reaching their target audience all around the globe while just sitting at their offices and establishments, without having to go anywhere or do anything. All they need to do is get their content ready, create their accounts on online platforms such as social media, and start promoting their products and services without any hassle at all.

The digital age make everything simple to use. There are different strategies in which marketers use to showcase and advertise their goods or products and the most common one is the social media and the recent one for casinos is the Bitcointalk Forum. If I could still remember, one of the marketing ways of the ancient days was the use of town criers to announce the products to the people and if anyone is interested then he would went to the place and but the thing.

And one thing I am noticing in my locality is that the digital marketing is making physical shops to sell less because many people now buy things from online.

As you have given one of the old forms of marketing or promotions one of the trending now is with the use of the internet and the fastest way is advertisement through social media nowadays most people are now connected in the internet its just easy to post, promote and advertise, just make your promotions quite unique and elegant to make sure the target audience will get curious with your products. Besides, on it, there are alot of forms now like creating websites, bannes, tarpaulin, flyers and etc. this will keep continue until there's another form of media came but currently in the 20th century its the meta of this era.

The digital era is increasingly making business people more independent without involving many parties, especially without the need to hire marketing and strategic teams. This of course really cuts down on unnecessary large costs.
Until the last few years, most MSMEs have used instant messaging and chat platforms to showcase their products to those around them along with the expansion of features to facilitate business people, such as the catalog feature on WhatsApp for business.

Yes, it is true because this is none other than one of the actions to keep pace with the times for some business people who want to always be able to reach the target market perfectly or even increase the income from their business. Advertising seems to have become a common activity for especially for merchants to attract more new customers, and also on the other hand it is now a digital era, everything is getting more sophisticated and easy to get. We can see some of the big E - commerce is competing with other competitors to be able to look more satisfying and convincing in the eyes of the public by providing all the needs that people need as the times develop, the point is that there are many new things that they promote and usually it can make it easier for people in any case.

It is about who is stronger and can provide a high level of satisfaction and trust to the community, whatever if it can have the opportunity to increase trust and satisfaction then they (the sellers) will do it, of course also by following the trends in the current era.

   With digital, the media has changed, and media specific requirements have changed, but Basic marketing strategies are essentially unchanged because they all rely on people being persuaded and influenced. Research to know your ideal prospects, what they need to hear to be compelled to act, which media can best deliver your message to your ideal prospects, and how to test before going big are the foundational pillars of all marketing. And that hasn’t been changed by newer media. Media changed, people didn’t. They still make emotional buying decisions. Just as the mechanics of marketing changed with the introduction of radio, and then TV. At its core, marketing is the same. Different media strategies follow each new media. And digital is just those media that are online.
   Digital marketing is growing at a rapid pace over traditional marketing as everyone wants the results promptly. In nowadays with the competitive world of business now entrepreneurs want to measure their lead & audiences quickly. In the world of digital marketing now digital marketers are continuing to boom rapidly, giving quick results with low cost not much expensive. It offers a lucrative way of promoting through websites, notices, standard ads, websites, social media, etc. By using digital marketing brands now engaging with their audience more conveniently but through traditional ways, can’t do it at all. You can update, get feedback & connect with your target audience.

A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.

Even though we don't watch the advertisement in detail, indirectly the product is visible and we will look for it when we need it later and currently marketing strategies on almost all digital platforms are quite effective at relatively low costs and reach many groups.

And that's why almost all people who do business today use this convenience for more effective marketing at lower costs, now the era has changed to modern and everyone is being guided to follow suit so as not to be left behind and I see a lot of that from the perspective of the positive.

There are always positives and negatives in everything. Behind the advances in technology and the convenience offered, there are actually also negative things in this case. For example, on-site payment systems sometimes cause losses to sellers. Because there are many cases where sellers send electronic goods to quite distant areas via delivery services. And many problems occur, such as goods being damaged in the middle of the road. Or sometimes the buyer doesn't buy, which of course brings losses to the seller who has carried out the packing process and paid for the delivery service. Because on several shopping platforms there is currently a pay feature available after checking the goods when they arrive with the delivery service. But in terms of benefits, it is much more. Like we can reach more people and more regions and even countries. And allows us to have a very large number of customers. Marketing via online media has taken the economy in a better direction. For example, before the pandemic, the economy was actually heading in a very good direction. It's just that due to the pandemic everything has decreased again. But the positive impact of the pandemic is that online platforms have become better known and people have been forced to adapt to technology and online media. Which actually also brings great benefits to the people themselves. In fact, I also started to become familiar with online media after the pandemic occurred.

With the way the technology quickly changes the process, as business person we needed
to adopt and make sure that we are still in line with the changes, using the help of influencer
can give good effects to your product or services that you offered.

It's just the right mindsets and the right people to follow. As long as you know how things work, you can adopt
and acquire whatever the needs to improve your capabilities.

I hope that digital advertising will move away from targeting the largest number of views, so that the ads will be customized according to what the customer wants, as I ignore YouTube ads when I can search for thousands of pictures and comparisons before purchasing a specific product.
The transition of advertisements from being purely commercial advertisements to being specialized and indirect, as happens in TikTok, is what changes watching advertisements from being an unattractive experience for someone searching for advertisements. Facebook provided a good experience, but unfortunately the quality of their algorithms has declined in recent years, turning to profitability first.

As business people, we must always follow developments or changes in technological information very quickly, especially related to marketing strategies that continue to develop, with the convenience of current technology providing changes in consumer behavior in purchasing products. The role of influencers is also very important in introducing and having a very positive influence on their products and turnover. With their experience as influencers, they can make their followers interested in the products they broadcast.

Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

Yes, that's right, TikTokshop. This is a case that went viral in Indonesia, so that's how uncontrolled free trade can harm other parties. Local traders and industry are dying in this condition, even though from a quality perspective the quality of local products is still good, but because there are foreign products at cheap prices with low quality, consumers prefer low quality at low prices. If this continues, the country's or regional economy will experience a decline, of course it will have bad consequences for Indonesia if this continues, fortunately there is control and termination from the Indonesian government.

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

You certainly know about the TiktokShop problem which is still banned by the Indonesian government.
They are indicated to provide free trade access so that goods from outside are free to enter at very cheap prices.
The case came to the attention of the government and finally, it is now blocked.

But some news says it will be opened again but with different rules and of course in accordance with the trade license applied in Indonesia.

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Everything does become easier and more effective, if seen in its positive aspects, such as the three points you mentioned.
But from the negative side, the digital era also needs to get more intense attention because everything can be accessed easily.

Like marketing that contains malware created by scammers, this is growing quite rapidly and is very dangerous.
And for children, the digital world seems to be a world that can be accessed easily so that they can see inappropriate content.
This depends on the parents' filters.

Digital advertising at the present time, although it has many advantages, has made the market open and given various options to consumers, and therefore you need to make a lot of effort not only to give the ideal product, but to continue to promote that product and provide discounts, advertisements and prizes so that you can obtain customer loyalty that is able to continue. Buy the product no matter the cost.
In the past, there was less competition and the effort spent on delivering the advertisement was much less with an audience that interacted with the advertisements and believed them more than today, as most of us ignore direct advertisements.

Indeed, in this increasingly sophisticated digital era, almost everything has become easier and more effective. A big example is in
• Marketing
• Purchase
• And learning
Everything becomes simpler and more effective. However, even though the digital era has become increasingly sophisticated, there are still some people who feel disadvantaged by this digital era. For example, what happened in the city center in the country where I live. Traders in one of the shopping centers/markets in the city feel that their merchandise has become quiet because of the digital buying and selling platform.

Source: https://bisnis.tempo.co/amp/1782366/viral-pedagang-tanah-abang-minta-shopee-dan-lazada-ditutup-usai-tiktok-shop-netizen-ngelunjak

So, for example, if this era of digitalization is not evenly distributed across all levels of society, in the end there will be people who feel disadvantaged because of this digital era. Because to be honest, the market near my house currently has fewer visitors because there is an online buying and selling platform that is easier and cheaper.

But even so, basically we all can't blame this era of digitalization. Because it cannot be denied that when the era of digitalization has reached the stage it is now, I personally don't need to leave the house to shop for necessities (the point is, it's easier).

So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.

Digital marketing is not only about selling, but about the process starting from introducing products widely using digital media to providing service to buyers after the sale occurs. On the other hand, when talking about digital marketing, talk about the system. Because you have to think about the goals and strategies that must be carried out. And it's not just about getting sales.

However digital development is growing, email marketing in the world of investment is like property in my opinion. Not eroded by the times, even though many social media have emerged, people still use email and even today large companies still collect email databases.