• Marketing
• Purchase
• And learning
Everything becomes simpler and more effective. However, even though the digital era has become increasingly sophisticated, there are still some people who feel disadvantaged by this digital era. For example, what happened in the city center in the country where I live. Traders in one of the shopping centers/markets in the city feel that their merchandise has become quiet because of the digital buying and selling platform.
So, for example, if this era of digitalization is not evenly distributed across all levels of society, in the end there will be people who feel disadvantaged because of this digital era. Because to be honest, the market near my house currently has fewer visitors because there is an online buying and selling platform that is easier and cheaper.
But even so, basically we all can't blame this era of digitalization. Because it cannot be denied that when the era of digitalization has reached the stage it is now, I personally don't need to leave the house to shop for necessities (the point is, it's easier).
So in conclusion, people who feel left behind because of this digitalization era, should also be able to upgrade themselves and keep up with existing developments. Because as OP discussed, the marketing system has become more effective and extensive due to the current era of digitalization.