1) White coin was made as a copy of black coin, to attract investors to make quick money.
2) This worked, there was massive investment, but then the dev was found out to be a farce and the coin's code was completely screwed up.
3) The head of PR did some of the worst PR ever and caused a massive panic sell, taking over $1 million out of the market cap.
4) It took so long to make a new wallet, that the 'dev team' announced the blockchain was secure and exchanges could reopen deposits. Within 24 hours a 51% double spend attack occurred costing Mintpal over $20,000, and costing Cryptsy an unknown amount of money. This was due to complete negligence by the 'dev team'.
5) The 'foundation' fired the original new dev team right when they were doing a beta test, and did this publicly causing mass confusion and anger. They announced the new new dev team had made a wallet, and therefore completely wasted the other dev's time. They were extremely rude to the devs even though they never paid them.
Considering all of this, and that white coin started as a cheap copy of black coin in the first place, I see no reason anyone should invest in this besides utter stupidity. It never was anything special, and now it's tainted and known to be run by incompetent leadership.
According to mogonzo it was tf2honeybadger's suggestion to open the markets ASAP. Additionally, he also claims that tf2honeybadger was indirectly responsible for the timewarp / double-spend attack. I think we need to understand that tf2honeybadger, while having pure intentions, was not the best developer for a PoS coin like WhiteCoin. He stated publicly that he only has experience with PoW coins, such as his own CGA.