"All current paid orders will be shipped no later than October 15th."
It's not an intention, it's a statement of fact. A contract, if you will.
They did not say "We are hoping to ship all units by 15th October. But as a prototype/the first time we've done this, there is the possibility it could be another week or two after that".
^
THAT would be an intention.
This "All current paid orders will be shipped no later than October 15th." statement/contract has probably driven most, if not all of their November orders. You can't use false claims to pump sales. I imagine that is a criminal offence.
And I would say, as they know how many units they can produce per day, the fact that they are still sticking to 15th is in effect lying.
They could easily have updated us on 7th/8th/9th/10/11th/12th with a revised schedule, based on knowing how many units they can produce per day.
They are trying to hide, delay as long as possible the inevitable start of chargebacks, with their silence and head in the sand technique of crisis management.
It's not professional. It's not accept to the businesses that are dealing with them (US, the people who should be treated like shareholders in KNC).
Relay that to whomever is in charge. And don't forget the matter of compensation either.
Would be professional to see an official update from KNC on this either today but not later than tomorrow, 14th October.