And those ticket prices that were reduced, they're prolly the cheaper seats as last I've heard the cheapest ones for 306 were around 1.5k USD or something. Those should fill up pretty quick at 800 imho.
Anyway weigh ins in around 4 hours...
UFC Fight Night Burns vs Brady: Live Weigh Ins
https://www.youtube.com/watch?v=LHE8l2nB1Vg
What I think is that they are trying to bring hype in every way possible to fighters who don't have a large fan base or simply don't want it. It seems that they, the fighters, don't understand that they are a brand. And because of that, they need to take care of their image and have a fan base to earn even more, get sponsorship, etc., etc.
But 90% of fighters can't understand this and end up living one day at a time and spending it all.