The main idea of Wings is to make DAO projects creation and participation as easy to use and accessible to mainstream as possible.
While Wings will also have an online and desktop clients, the focus on chatbots is in order to save the users from the effort of learning new applications.
An example for a potential Wings-based application that utilizes this concept, also illustrating that various industry experts are starting to see the promise in marrying the bots with blockchain and DAOs :
https://www.digitalgov.gov/2016/07/06/the-data-briefing-i-for-one-welcome-our-new-chatbot-blockchain-digital-autonomous-organizations/