I think it's more work from FaffyPonzy (the ex journalist/marketer-turned 'ascetic intellectual dev' who 'is not in it for the money') to get PR into XMR to keep the Polo pump going (and some to Bittrex now they struck a deal) as an easier way than actually developing anything (he figures that's a lost cause anyway). And have to use DRK/Dash's name to try to do that (as usual). Or did I miss something?
Yes, you are missing something.
Ironically, if anyone is riding on brand coattails it would be the X11coin -> Darkcoin rebrand, spurred on by the extensive media coverage of Dark Wallet by Forbes and others at the end of 2013. Pretending you have some sort of monopoly on the word "Dark" is quite hilarious, given the circumstances.
As to the rest of your word salad, I'll let this do the talking for me: https://www.youtube.com/watch?v=LQCU36pkH7c