All of the "shield" looking logos were rejected not only for being cliche but also because Monero's privacy aspects should not be viewed as a "feature," but as an inherent property that should be fundamental in any
Monero is not a shitcoin because it has superior privacy than Bitcoin. It is ONLY the privacy feature that sets Monero apart from bitcoin. Otherwise nobody would be talking about it here. Everybody came here for this feature
Monero has a number of improvements over bitcoin that have nothing to do with privacy. Adaptable size limits, per-block reward adjustments (as opposed to "halving"), minimum block subsidies for network security, are a few examples.
Monero is just one of many coins that "features" privacy (in some form)... privacy is fundamental, and Monero's not a one-trick pony that's gonna jump on the bandwagon and slap on some stupid shield logo so everybody can see that's what makes it special.
But again, if you disagree, then whip something up that knocks everyone's socks off.