XMR provides a valuable service (cryptographically secure private transactions)
active core development
active ecosystem development (openalias)
people that hear about DASH also hear about XMR and decide to buy XMR instead
XMR.to allows you to use XMR wherever XBT (BTC) is accepted
active community (close to instantaneous responses on forums and IRC)
Major XBT market maker said "xmr will now start rising" --And adding to the bid pressure
Recent bitcoin fungibility problem awareness
XMR is undervalued
XMR was artificially undervalued due to BCX attack threat circa 10/2014 --Unlikely to have that long of a lasting effect IMO
Staying power - been around for almost a year (birthday less than 1 month away)
Large consistent market volume
The longest and slowest pump 'n dump is underway (price has been rising for a month)
I think we're exiting the most linear phase of the ~4 year emission curve - already a 3rd (6 million) of available coins have been emitted
false reasons XMR price is rising:
XMR devs convincing people to buy monero: https://bitcointalksearch.org/topic/m.10893672
Monero is a taco
any other things to add to the list?
I bolded the things that I believe are contributing the price rise the most: DRK/DASH community leaving Dash and coming over to Monero (especially as more of their community learns about their large 'accidental' pre-mine). Increasing bid pressure from whales like Risto and his associates, XMR.to is a very valuable service.
And lets not forget the recent awareness of the fungibility issues that have been brought to light by the Evo/BTC-e combination. And as David Latapie said in his lecture/speech the fact that if you're wealth and bitcoin address is out in the open, suddenly you have something to protect (more than just the value of the coins, but also your reputation, privacy and preventing miners from being censors).
So far my ONLY regret with Monero, was putting some of my valuable monero in that cryptocoin-dice site as an investment instead of just keeping them safe in my wallet
Monero's future is bright