XMR provides a valuable service (cryptographically secure private transactions)
active core development
active ecosystem development (openalias)
people that hear about DASH also hear about XMR and decide to buy XMR instead
XMR.to allows you to use XMR wherever XBT (BTC) is accepted
active community (close to instantaneous responses on forums and IRC)
Major XBT market maker said "xmr will now start rising"
Recent bitcoin fungibility problem awareness
XMR is undervalued
XMR was artificially undervalued due to BCX attack threat circa 10/2014
Staying power - been around for almost a year (birthday less than 1 month away)
Large consistent market volume
The longest and slowest pump 'n dump is underway (price has been rising for a month)
I think we're exiting the most linear phase of the ~4 year emission curve - already a 3rd (6 million) of available coins have been emitted
false reasons XMR price is rising:
XMR devs convincing people to buy monero: https://bitcointalksearch.org/topic/m.10893672
Monero is a taco
any other things to add to the list?
(paraphrasing)
Fluffy telling people not to buy Monero if they're just speculating, but only if they believe in the project or are using it--preferably both. I love it when leadership is open and honest and doesn't delude people with false promises or play-up inflated expectations.