They aren't doing it. Instead of focusing on the league to make it better, they are focusing on the 2 companies only. The competitiveness of the league is decreasing gradually because of these 2 companies and those independent teams are becoming milking teams. I will not be surprised if 5-10 years from now, 1 or 2 of these independent teams will sell their franchises to other companies.
I wonder if they don't notice the unpolishments and the incompetence of their league but I hope that they will still do something to fix their lapses and not just focus on earning money. Yes, it's business but I hope that they could still bring back the essence of this sport. PBA is starting to look more like a business than sports these past few seasons. It's getting unfair to teams and players but I wish that they would not sell their franchises despite what's happening.
Unlike way back where pride among competing teams PBA was very entertaining and fans are really supportive but with how the league turns now, there's nothing to expect though we can't prove that there's a manipulation behind but only to two giant companies was expected to see in the finals, mother companies or the extension or what we call it a branch hahaha.
Though it's still a competition since it's a different team owners that will be meeting in the championship series, but the classic rivalries as early as elimination is no longer there.
The spirit of the game is on the money that they will be earning, players and everyone around are controlled by the team managements there's no balance anymore, not sure if there's something that the government can help, but on my take here, it's the management of the League that's needed to step down and give the position to someone who can bring it back or maybe something that can change the image of this league.