I've said this many times before on there, your multipool is an accomplishment and done something, you guys get credit for this, but again and again does it matter if it's not marketed? This game of cryptos is about 95% marketing right now, and 5% projects. Those projects will only pay off when the marketing is done on them or over time. You guys don't get this, and I don't expect you to.
5% of your hard working efforts will only be noticed. You need to grasp that when your working on projects. Only once BC becomes LTC status of BTC status will your hard work have paid off and be noticed. It will be in time, but as of now it's about development that will take BC to next level, it's about marketing. We need both, and I commend you guys on this part, but your not businessmen and please stop this foundation, you'll kill this coin.
A note about Marketing for a moment
People are just crying MARKET MARKET MARKET, because they have no long term vision. 95% of people in crypto only care about the short term.
Everyone goes on about market this and that, but if the infrastructure isn't in place to promote, then it's pointless to market anything. If the foundation did a drive to promote the multipool before v2 has been completed, then new miners would just see a WIP and get turned off.
You can't just blindly market and expect it to work, it needs the right timing. Does no-one realize this? If the technology behind the coin is not in place, then all the marketing in the world will not matter, because attention will just be brought towards things that are NOT FINISHED.
To complete a good marketing campaign you need to make sure that your systems are strong enough to support the attention you are going to receive. Right now our core markets are A) Crypto enthusiasts b) Miners and c) Forward thinking investors who see a future in Crypto.
v2 is very close to being released, it will provide a very strong foundation for Black-coin. It opens up a sleek and attractive and more importantly, unique option to provide to the mining market. It is the most profitable pool out there, which in itself will bring people to it, but when it is finalized it will also be sleek, professional and will offer something NO OTHER POOL OFFERS. People have worked incredibly hard to create something in this multi-pool that will stand it above and beyond anything else that already exists on the market.
If you for one minute doubt how important that is to the current Crypto environment, then why has every single copycat coin (and already existing coins) in the last month suddenly panicked themselves into finding a way to integrate Multipool architecture into their coins?
I don't see every coin out there create USB cards, but I do see them building Multipools. I'm not trying to attack anyone here, I think any effort to help benefit this coin should be applauded, but I'm fed up with seeing people just clashing heads and down-talking other peoples work. If there is a criticism to be made of EVERYONE, it is that noone right now seems to be considering a long term plan and many questions are simply not being addressed in a unified way.
Take a step backIn the last week the team has dealt with a severe DDOS (and put in considerable defenses against these and successfully negated follow up attempts), done the Blackcast to open themselves up to their current core following, prepared the v2 multipool front end, completed the v2 backend and put together a marketing strategy for WHEN EVERYTHING IS COMPLETED and ready to cope with external pressure.
Blindly screaming MARKET MARKET MARKET will do more harm than good. Going to Wall Street and having the worlds attention turned to Blackcoin whilst many of the underlying areas are still being heavily worked on will simply apply too much pressure to areas that are already under stress. Give people a fucking break, let them finish the considerable work they are doing and be patient.
Has anyone out there actually considered the harm that one big Wall Street Whale could do to Blackcoin? After the dump from 90k people were ready to kill themselves out of depression all over IRC and these forums. That is but a tiny fraction of what could happen if we open the market up to people that could abuse and manipulate our coin for their own benefit in a short period of time. Our market cap is CHUMP CHANGE, for some people out there in the financial world, think about that for a moment, before your eyes fill with dollar signs. Not only that, they know how to play people like us much better than we know how to play them.
Part of marketing is thinking about the potential ramifications for the strategies you are putting in place, so let me ask a few questions for a moment.
1. Why are we targeting Wall Street?
2. Who is our target audience? Is it the world, is it the press, is it market traders?
3. What is our mission in attracting these people? Are we looking for patronage? etc etc
Everyone wants this coin to be a 'Luxury coin' but answer these:
1. What luxury goods can you actually buy with it?
2. Are these markets unique to Blackcoin? I.E If you can buy them with Bitcoin, what seperate Blackcoin aside from words?
I see a lot of blind yes men in this thread simply agree with things for the sake of believing that a) All marketing will be beneficial for the coin and b) that there is simply no need for timing. We can believe and make videos about Blackcoin being 'Luxury' all we want, but if you can't buy shit with it, then it's all just bullshit and people will see through it in seconds. You cannot market Blackcoin as a Luxury coin right now if there is zero infrastructure to back up that claim.
It's simple. When we have deals with Lambourghini and Rolex allowing people to purchase their goods with Blackcoin, THEN, we can talk about marketing the coin to the wider public as a luxury, but until then, stop talking about it. What we have is different to a product, we are not selling a consumable, we are selling a means to purchase consumables. In that respect you cannot just drum up a campaign to convince people they want Blackcoin, especially if that campaign is based around using it for something that physically doesn't exist.
Focus attention in the right areas and focus on the brand of the coin first and foremost.
Timing is -everything-Look at our rise to 90k, why did that happen? Because multiple factors all came together at exactly the right time. We had the convention, where the Blackcoin Foundation were present, we had the Black Friday, we had the Wall Street investment and we had the timing to be the first PoS coin to really grab the crypto worlds attention. All of those together turned that weekend into a frenzy of BC buying power. Why didn't the rise continue? Because it reached a point where the fundamental development and infrastructure of the coin could not support the hype.
Fast forward a month and we have people going crazy over marketing simply because they want some cash. Has anything really changed? Do we have the infrastructure to support such a rise? I would argue we definitely do not right now and that until Coinkite hits, we are still in exactly the same situation. Who knows what Coinkite will do? It might be incredible, it might not be, but until Blackcoin has a place in everyday society the mass public are not going to adopt it. Most people still don't even know about Bitcoin yet and it has only been in the last few weeks that I have been seeing "Bitcoin for dummies" videos over the local news channels (BBC etc).
Right now our target audience should be miners and the crypto enthusiasts. Build upon that solid foundation, first convince the crypto world that Blackcoin is the coin that sets itself apart from the other alt coins and then once they have been won over we can worry about the wider world. Stop trying to rush things, stop trying to convince everyone that screaming to the roof tops will do more good than harm when the social infrastructure for this coin is simply not ready to be accepted into everyday life. Not even Bitcoin has achieved that, so how can we expect to? We can build towards it, we can begin to work out how it might happen, but if we just scream to anyone that will listen, their first impressions of this coin is going to simply be "Well what is the point? How do I use it?"
From that standpoint, we need a PR team to help us with out ambitions, because I don't see logistics being answered, or even considered anywhere. Everyone is two steps ahead of where they should be. You can't force people to adopt blackcoin by ramming it down their throats, you need to be clever and have a clear plan that matches the social and technological progress of the product.
My two cents.
-Arigard.
