I hate the fact that we have KYC now, although I do understand if you can't use the exchange without it.
KYC for participiate in ICO or KYC for trading on their future exchange? KYC for token sale needed almost every project nowdays. But for trading is nt a good idea. For example COSS needed KYC and they are not a popular, as a lot of exchanges without KYC and people want not pass KYC.
Coss isn't popular for many reasons, one is the KYC thing you mentioned, another is that they launched it with a loads of bugs which has driven out people pretty fast
That's a good point. People these days are spoiled by Binance's user experience so a new exchange has to be convenient to use, have competitive fees and much more. It is no easy task to achieve.