Reminds me of my last job where we had meetings to discuss future meetings, drove me nuts.
Reason is pretty simple.
If we announce the news now, media no longer wants to pick it up because it's 'old news' and we don't get the coverage we want. This was confirmed from our consultation with our newly appointed PR company.
At the same time, we don't want investors to think that we are simply teasing. If we release the news out of no where, there will be accusations of 'insider' trading but frankly, anyone who follows this coin in BCT, Slack, Telegram or even Twitter would know what this announcement would be. Our github commits are descriptive. We are excited and we know that many people have been hounding us DAILY for news updates so the announcement is more to say 'hang on guys, there will be an announcement and this is the timeframe to expect it in' so please don't chase . But at the end of the day, investing is your own business decision and we are all in it for the long term. The fact that the founder's wallets all remain relatively untouched despite massive profits is a strong testament to that.
The announcement is for the benefit of the people who have been faithfully following and patiently waiting for us all these months.