Do you mean someone who has tried to implement Blockchain to this service? Perhaps only indirect, traditional competitors have sought some means of eliminating intermediaries and freights, but I do not recall Blockchain's application that failed previously, but if there was, it is also not a negative point for Laneaxis
If this
"most still relying on archaic technologies, such as fax machines, phone calls, and paper processes to initiate, manage and track shipments."
is true, then there is certainly room to reduce overhead by adopting new technology. Is that new technology just blockchain? No, I do not think so. Blockchain is just one of the tools they have at their disposal. The blockchain hype wakes up dozed off management to determine whether their business processes are stuck in the past because "we have always done it that way".