Just a random example of an average ICO from January, no idea if it's legit or not, this example is just to show people some numbers so that they could better understand the current financial situation of XCN.
This example ICO kept 28.6% of tokens themselves and did a pre + crowdsale where 71.4% of tokens were sold for 16,666 ETH in minutes.
According to their website:
50% (8,333 ETH) Trading reserve
14.2% (2,366 ETH) Development
10.4% (1,733 ETH) Operations
16.2% (2,700 ETH) Marketing ($2,160,000)9.2% (1,533 ETH) Legal
It's pretty obvious they can easily pay some listing fees, trading competition bounties and lambo giveaways.
In this situation I see only two options left for XCN,
1/ Wait until this mania is over or,
2/ Launch an ICO
As a side note, when this thing hits the fan it's not only most of these new projects that disappear, it will hit exchanges too.