In my view, it is undesirable (and unnecessary) to build rewards for promoting BBR into the protocol itself, even for a limited period of time.
Incentivising devs to continually improve the code base I understand. However an online game like Popboolr can (and should) have a model that is self-financing or (worse case) donation based rather than having its funding built into the currency.
How will popboolr be financed? It seems very worthy of donations to me. Of course if you a clever way to make the game self financed and profitable that would be even better! If you have competitive reasons for keeping this secret for now I understand.
The priority is developing a Product to compete with the Angry Birds of the world. I believe that if you build the right Product for your audience, the finance will follow. Product trumps everything.
No doubt funding will be sought for Popboolr from outside the Crypto community, but only when a Product has been developed that I can stake my reputation (offline) on.
Just to put into context what Popboolr is and where Boolberry fits in:
I believe there is a market for the gamification of social media, like Twitter. That is what Popboolr primarily is. The majority of players will play Popboolr simply to collect and steal as many bools as possible, rise up the daily chart, best their friends, laugh at or be intrigued by what tweets are trendy etc. If you create a game, you want players to play for the love of the game. That will pull in new players and keep them.
The secondary aspect is to offer players the option to convert their points into monetary rewards. I strongly believe that players of online/ mobile games and users of social media should be compensated proportionate to the amount of skill, effort and time they pull into these platforms. If you're badass at Tetris and top the charts, you should share in the profits that the game makers are making. If you create a tweet on Twitter or a post on Facebook or a photo on Instagram that generates thousands of retweets, likes, shares etc, you should share in the profits these major companies are enjoying. Popboolr is blazing a trail that I believe will be commonplace in a few years time. That is rewarding your customers for the content and contribution they make to your Products. Granted these will only be micro rewards, but they will be rewards nevertheless less. I want Crypto and Boolberry in particular to be at the forefront of this reward structure.
Once your customers see you're not only bringing them a fantastic Product but also allowing them to share in the success of the Product (financially) they'll love you forever! That's the plan anyway.
Back to the topic of donations. $20 per month. That's what I calculate the current value of 1% of BBR emissions to be. All things being equal, a year's worth of donations at that rate may be worth $200 -$300? Or less than a Bitcoin?
I don't think it's worth CZ changing the protocol as that kind of money will make little or no difference to the success or failure of Popboolr.
I'd much rather CZ work on improving BBR and being more visible around the coin by sharing his ideas and vision. CZ seen to be actively working on the coin, could make all the difference in terms of attracting the right investors to Boolberry.