Actually it is broken. Perhaps you can explain to the community why BBR has 1/15 the market cap of XMR although it has better technology and development?
Part of the issue is that BBR has not attracted investment and consideration for english first speaking crypto enthusiasts. Its not just the name, of course, but you can't dismiss it as a major factor. I know it was for me, when I first heard about Boolberry.
Now there has never been any marketing and branding with BBR. That is about to change. With that change, people realized that a change would ultimately make aspects like marketing much easier going forward. The fact that we have so many Monero advocates complaining about the rebrand tells you all that you need to know.
Many of them are the same people that I have seen personally ridicule and make fun of the Boolberry name in more private conversations.
Having said all this, I can certainly understand your frustration. And I appreciate your passion about the whole issue. I'd love to get your insight and opinions moving forward as we have a lot of plans for promotion being outlined currently.
It sounds like you really want the technology to succeed. Let's make it happen.
BBR fluctuates around XMR just as LTC to BTC and silver to gold. The market disagrees with your self-congratulatory assertions of Great Success. We all know why...
XMR is a much bigger effort, involving very prominent Hero/Whale Members. You OTOH have been here for one year. CZ is an unknown with suspected ties to the elusive BCN devs.
The name is not a major factor. I can dismiss it.
If BBR was named Rune originally, I would have never bought a single one. Runes just means 'letter.' Letters are not scare nor intrinsically valuable. Rune sounds like a trying too hard to be cool name that a young teenager, barely off of his Huffy Vortex bicycle, would think of.
Vortex is a sweet name...for a kid's BMX in the 1980s. http://www.ghmasonphoto.com/images/bmxm/88vortex_03.jpg
Rune is a sweet name...for a Scandinavian neo-nazi speed metal band that practices in the lead singer's anesthesiologist father's three car garage. http://www.metal-archives.com/bands/Rune/7496
Thanks for being positive in the face of my grumpy grumbles. Don't worry if people make fun of BBR's name. They did it to Google and Yahoo too. Let the tech speak for itself, don't try so hard to make the branding carry the coin. It won't because it can't.