BitShares users are a different demographic than Steemit users. Marketing, tutorials, and the like, need to be appropriately adapted.
No better way to get someone to go somewhere else that to treat them like a child.
BitShares must grow up and treat customers and potential customers like adult traders and investors. BTS marketing efforts must do the same. Gimmicks and giveaways are for social media; money managers and individual investors want something a bit more businesslike.
you'd think so right. but most of the questions I see are from people who don't understand bitshares is a separate blockchain or what their blockchain address is or why they aren't allowed a small password they can memorize.
I don't think it matters to walk users through with very simple text blobs.
I do like how the dex is modeled after poloniex layout, although it seems we're getting tradingview incorporation as well and full UI rework has been in progress for weeks or months to make reference wallet better and thus easier for others to use for their exchanges.
You know, I still haven't upgraded, but it sounds good and I'll have to get on it as soon as I get the chance. I'm using the BitShares2-lite as I want a local wallet. Perhaps that hasn't been upgraded yet. I'm really short on time, as you might gather.
Personally, I go for the tried and true FAQ. Again, I don't have time for videos. I've got specific questions that are quickly found and answered in the traditional FAQ format. I think I'm fairly representative of your average busy businessperson. We just don't have endless hours available.
I'm a big believer in not trying to reinvent the wheel once you've got something that works, and unless it's very complicated and justifies something more elaborate (which we've already got here:
http://docs.bitshares.org/ ), the FAQ works wonders in my opinion . . . considering the target market, of course.
Edit: Just a quick note on tutorials. I hate video tutorials. You've got to put up with the self-aggrandizement, the latest video of all my greatest kind of thing that has nothing to do with the tutorial, and then when you do finally get to the tutorial, you've got to stop, and start, and "rewind", and stop and start . . . With the traditional How-To, you've got the meat on the screen in the time it takes to load, no chit-chat, no clumsy stopping and starting and looking for where something was, just the key points on how to do something. I think that's what most people like me want.
For this demographic audience, you've got to be warm, personable, approachable and responsive, but also efficient, effective and businesslike.
