As IPO investor, i just need new info and want to make this process public. Peoples should know, how its going.
We planned the marketing to start on Monday, however we did not anticipate people wanting the coin on Mintpal so quick. We wanted to take at least three weeks to be on a big exchange while we build the community around CAI. Many people emailed us about getting Mintpal so they have easier access to invest/trade in CAI. I know this could backfire, but we decided to hold back on ADS and launch our email campaigns instead.
We will start Facebook ads on Thursday after Mintpal listing. Coinswap is a great exchange, but some people wanted an alternative, because they could not get used to the new way of setting up orders etc. So facebook on Thursday, and that will run till Sunday, after which we will move to Twitter, and then Youtube. We will test all three and decide which one will bring us the best results, after which we will concentrate on that best result network. We will also take into account what is the cost of running a long term campaign. At this time Youtube seems like an expensive choice.
So far we have not spent anything but the voting BTC on Mintpal from the IPO which was 6 BTC in total. I sent 3 from me personally because the treasurer was busy at the time, and three were moved directly from the IPO wallet. So we have about 27 BTC to spend on marketing. We might also consider a qq campaign for the Asian market. Our email campaigns were done for free with help from our Asian developer.
So in short marketing will start after we have two trading platforms. we also have our pool marketing program that will fund more marketing efforts on the long term. We will start using those funds as well. We have the CAI wallet to use for contests, treasure hunt, and some other fun ideas for Marketing. We will try to keep CAI in the spotlight. Our CAI reddit tip bot will be ready on Thursday as well.
That's a rundown of some of what is planned, if you have anything you would like to enquire about please post here and We'll be happy to answer.
Sounds very promising! Long time have not seen developers with a such clear and strong marketing plans.
I'm glad to join this community.