Two things are happening now. Popularity of cricket in India remains as it is, and that in other countries such as England and Australia are on the decline. As a result, now India is contributing to almost 90% of the ICC revenues, while the media rights fetch smaller amounts with each passing cycle in other regions. IPL will only get bigger and bigger. Very soon we will have ~20 teams playing in this league, and 4 months every year from the cricket calendar will be blocked for the IPL. In the end, we will get something similar to the situation in basketball, where NBA is dominating the sport and USA is almost unbeatable.
@Sithara007 cricket is inbuilt as an religion in every Indian be it a kid or an adult and that’s why Cricket will always have an ready made audience which is always growing in numbers. Furthermore when IPL was made longer I thought that this was it the end of IPL was near but surprisingly many people actually watched all matches and enjoyed it too and that’s when it stuck me no matter what BCCI does people won’t stop watching Cricket and it’s popularity won’t ever die.