Having a brawl during the press but the fight will still continue, that would be a great scenario to seek more attention, just like on Mayweather's exhibition fight press against Logan Paul IIRC. More drama will create more attention, and could potentially create more money, and if they'll do that, I wouldn't be surprise if this fight will have a bigger PPV revenue compared to Ryan vs Tank Davis.
I'm sure it will, Ryan still has that box office draw, but he badly needs this win to keep his drawing power if he loses against Haney, with no handicap clauses and he loses like the way he losses against Gervonta, that would be the end of Ryan's popularity, there's a big possibility that this fight will have a rematch if the match gets too close, but if the fight gets too close, I suspect the judges will favor Ryan because Ryan Garcia is a big attraction and a big drawer, they might try to retain that aura and we all know there's a lot of politics in boxing and some judges are influenced by reputation.
If the fight is too close I would like to do it again, but it should be a great fight because only great fights deserve a second version or a rematch.