It's deceiving but that's how advertising works, you don't want your influencers doing bad when they are promoting your gambling and betting site, remember that you need sometimes common sense because that's what we lack this day and age, we whine about things without common sense. And it should be a common sense that gambling makes people lose more than win.
Not saying that gamblers losing this but yeah right there are gamblers who just believe with those influencers and try to imitate them in hope that they'll also have that same chance finding luck winning same amount.
Being realistic will lead you to noticed things out, understanding what's for advertisement and what the reality around.
Many new gambling sites are notorious for this, they make it appear that they are getting visitors and players to play on their site, of course, visitors if they see a lot of activity will be enticed to play and bet, I'm ok with new sites doing this but a limited period of time, f they keep doing this even if they have steady players they are very dishonest.
And sooner those active gamblers will also noticed those kinds of activities inside the site and from that point, they'll going to lose
active gamblers once those players realized this kind of cheats.