The true story is that most of them are fueling addiction and great examples of that are social media influencers, especially those who influence adolescence. During teen ages, it's considered cool to be gambling but in reality, it isn't. Teens follow their idols very much, they try to style like them, have similar hairstyles, manners, and do what they do. When influencers who have control over this group start gambling and promote fake wins, they are really fueling addiction instead of promoting a product.
But I think that they still promote service, than fun or fueling addiction. Everyone makes their own decision to gamble for fun, to earn, and turning addicted is very individual. Everyone has their own vision on gambling. For example, when someone look at tomato, he imagine ketchup, but other person think about tomato juice. Notice how streamers focus on getting fun, streams are always fun. Streams are never about earning, as they dont start stream with saying «right now I will try to earn $1000» for example. As well as they dont focus on «try gambling to become like me». Everyone themselves takes decision what they start gambling for.