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Test cricket is a very high skill-based cricket format and it is not entertaining at all for the viewers. I really don't see how people are going to watch test cricket at night after a long day in the office or at work. so I don't think test cricket being played at night is going to bring many viewers to the ground.
Do you watch Ashes, it is one of the most viewed series and if it is not entertaining why would someone watch those. There are certain series that the fans watch and it is a battle between the bat and ball and only skillful players can be consistent and even in that regard it is entertaining for me.
For those who do like to see instant results T20 is the best option. I agree that it is more entertainment and there was a time i used to watch ODI but not anymore unless the match is entertaining or the series is interesting
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Bro stops talking like the ICC. you are saying Ashes is the most viewed series of cricket and that's why test cricket has lots of the was just like ICC says that 10 countries playing in a tournament is the world cup. and you can only watch a test match for the whole duration only if you are really interested and attached to cricket, maybe as a player otherwise you have endless time to waste.
People have a lot of things to do. but I am not saying that test cricket is not interesting. test cricket requires the most skill among all the formats of cricket but the part that is not acceptable to the viewers is the time-consuming part.
Two decades back (during my college days), I used to watch test matches live. Back then I had spare time to do so. But nowadays it is unthinkable to spend that much time on watching test cricket. I am having a full time job, and family responsibilities. Once in a while I watch for 1-2 hours, and that too happens only when one of the big 3 teams are playing against each other. Even ODI has now become uninteresting for me. A typical 50 overs match lasts for 6-7 hours and unless it is a holiday, I hardly get enough time to watch. So irrespective of whether I like the format or not, T20 suits me.
That's exactly what people need to understand. you cannot just sit on your butt and watch Test cricket for 5 days. that is the peak inactivity of a man in my opinion. and I think test cricket is eventually going to die out and there is not much that ICC will be able to do about that. but if you or someone who is trying to take cricket as a professional I highly suggest that you should watch test cricket more than any other format.