I would think paying customers would get some updates.. So far all I heard about was a hosting plan and you can spend more money to upgrade ..
Where is the precedent?
Updates are nice but kind of pointless until their estimated ship date has elapsed.
Additional technical info would be more useful.
Intel and nVidia don't spend months collecting customer's pre-order cash to fund chip production.
Avalon's tape-out date announcement:
https://bitcointalksearch.org/topic/m.1294431
BFL's announcement:
https://forums.butterflylabs.com/announcements/692-bfl-asic-status.html#post10249
100TH (bitfury chip) announcement:
https://bitcointalksearch.org/topic/picostocks-100ths-bitcoin-mine-100th-140366
Labcoin announcement:
https://bitcointalksearch.org/topic/m.2710542
ASICminer (friedcat's) announcement:
https://109.201.133.65/index.php?topic=99497.msg1273397#msg1273397