It turns out that bookmakers are extremely unsure about the result of the men's final, since the margin is unusually large (usually it is in the region of 4-6% and closer to 4% for major events). Even the women's finals (where the games are always more random) have regular quotes.
I am sort of cynical so I have a very simple explanation for that difference. Couple of percent on men's final is much more money in your pocket than couple of percent on women's final. Therefore you build your good odds reputation on smaller games and then earn your paychecks on big ones.
Watching Mektic/Pavic now and they are holding admirably well due to circumstances but that backhand is missing in Pavic arsenal and it could prove enough of advantage for opposition.
I think that this is not the case at all (earnings on an additional couple of percent of the margin). I remember that for the Champions League final the margin was only 4 percent even though this event is much bigger than Wimbledon. Most likely, bookmakers see an abnormal number of bets against Djokovic, but due to his instability, they cannot correct the odds properly, therefore, for reliability, they increase the margin.
By the way, Mektic and Pavić, having won the second set, regained the status of favorites and are now leading in the third set. The odds are 1.32 - 3,50 in their favor.