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but for Floyd Mayweather case, and Jake or Logan Paul their attitude image was the one people doesn't really like, and they are paying some money to see them fall, and sometimes they would consider hyping their fights by mocking their opponents
The fighters should promote themselves and make sure the audience will stay tuned to watch the fight, either to see them loose or to see them win. Paul brothers are playing the character or Mayweatger started to play the money character so that the fans would get excited to watch the fight.
Some issues say that Jake Paul has paid a huge amount of money to Woodley to just lose in that fight, but I don't really know if this is true or not, but many that known Tyron Woodley said that he can sure beat Jake Paul if he likes it, but that's not what happens, and they think that Woodley is not himself,
Tyron Woodley who could win the fight against Jake Paul and extend his boxing career instead he took money to get a hard shot in the face and fall face first in the canvas unconscious, what a joke. These conspiracy theories that does not make any sense
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And I don't like Floyd Mayweather either, his behavior and attitude was the trigger for a better hype but yes it really goes below the belt sometimes, but the moniker money is sure true if any boxer or fighter wants a huge amount of money they will need to fight Floyd Mayweather, Manny Pacquiao, Tyson Fury, Deontay Wilder, well-known boxer for an exhibition match it will surely get tons of PPV.
There was a time when Floyd Mayweather was winning belts and no one really cared about watching his fights nor he was the main event. He found success after changing his moniker Pretty boy to money and started showing off his wealth leaving Bob Arum and creating his own promotion changed his fortunes.
The same can be said about Colby Covington, he was the nicest person in the world and no one really cared whether he is fighting or not and he was supposed to be cut from the UFC even though he was winning after the Demian Maia fight in Brazil, but he cut a promo changing his attitude and personality in Brazil and he became the most hated person in MMA but he kept his job and started earning more money. Sometimes you need to do things as an entertainer to make money. Some do it in a subtle way, while some go the extreme route.