Just if you do not have support for the real sector where the coin will be used, then why create it?
After the success of the ICO and when the developers start their work on the project then it is obvious that the coin will also be accepted in the real world businesses. There are many coins which at the time of their creation were alone and after the progress of the developers the adoption increased and are now used in many sector of real business.
This coin has a good potential for the success and it is expected that it will be widely used for the purpose of which it is created.