The courtside reporter also tells during the game that Franklin is always trying to make several hoops last game even if it's hard to attempt and not sure if it's going to be a successful shot. That's what Coach Ayo pointed out and maybe Franklin take it as a big deal.
I don't think so. He had some open shots, but it looks like he wasn't a willing shooter in that game. Though he shot a lot, he knows his outside shots are of high percentage. They were also in a position where the lead of Ginebra had already ballooned, so as an import, he should act and try to come back to win. I'm seeing that there's something wrong with him, or maybe he was ordered not to shoot the ball and let the Kings win.
Just came across this article stating that Converge is letting Jamal Franklin go. They will still pay the remainder of his contract, but they are moving forward to the playoffs without Jamal Franklin. I do not know who will replace him, but it is too near the playoffs, and they may not have the chemistry needed to win a series. Below is the link to the article.
https://www.spin.ph/basketball/pba/pba-ballclub-converge-to-release-import-jamaal-franklin-a2244-20230306
So, this means that he intentionally underperforms in their last game against Ginebra in response to the coach's instructions to share the ball. Very unprofessional response to a valid instruction from the coach.