Actually, that's one of the struggles of every coin or token here.
Once, it hit the exchanges, the price declines so fast that if you are an ICO investor, you will lose money.
Most of the time, this is owed to the fact that bounty hunters or who got their share for free dump their holdings.
So, they don't care even if the price is so undervalued.
The team should be fast enough to introduce their developments, otherwise, it's hard to boost the value of their coin.