Everybody, if price is set properly.
Not really. I'd argue most amateur miners (the ones that typically buy AM) are also residential miners.
If, like me, you can only pull so much energy out of the wall (lets say 1KW/h) it is not attractive to go with 130nm chips because it limits the total hashrate you can get out of that energy budget. The block eruptors use 7.5W/GH for example. Compare that with HashFast or Cointerra at 0.65W/GH.
A budget of 1000W/h buys me:
133GH/s with AM 130nm ASICs
1500GH/s with a 28nm manufacturers ASIC.
133GH/s is going to be a joke by the end of the year. So yes, most people will stop buying AM.
(Perhaps there is miner that moves to Siberia and scoops up all the cheap 130nm AM products if the price is low enough, i.e. no profit margin on hardware)
HashFast and Cointerra have no product as yet. And AM will have second gen chips so there is nothing much to worry about here.