I mean the coins on the MultiSig address, where the buyer locks up twice as much as the seller. In case when the buyer refuses to release the funds, he gets the goods (1x) but loses twice more coins than this goods worth (2x), his profit is x-2x=-x - not the best situation to lay down the conditions... Yes, for the seller the situation is not better, but at least he will have the chance to punish the scammer and leave him without his money, and I am sure, after that, the buyer will never try to repeat this scenario.
Ok, but why should the buyer take the risk to lose twice the amount of coins, not receiving goods AND being extorted by the seller afterwards? As buyer I would not take that risk since we would not at the same risk levels then.
I now read DannyHamilton mentioned the seller has to deposit the price of the item to the escrow address too? So seller sends amount x and buyer amount 2x?
You say your reputation is tarnished... well that doesn't matter for new accounts. And many trades happen with fresh accounts to stay anonymous.
Not necessary. All you need is just to proclaim in advance, that you will always punish the scammer, and be tough. I do not think that after that, you will find someone who will check you out... The scammers will always try to find a less risky options.
This is how psychology works.
Well, the normal traders would always find a less risky option than trading with that plan. Which I think is the general problem with your plan. It's risky for both sides. No one observing and no one to fear by the scammer. Even reputated members would be at risk. Scams in that might happen a couple of times and if the scammer is a good actor, or prepared himself, then there are chances the forum believes the scammer and the reputation is gone.