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Media job is to create hype and its not limited to India and Pakistan, see the role of global media in pandemic they only spread news that has spice in it. In any of the ICC event, Pakistan India match is the most electrified match perhaps more important than then the final. ICC must step in and made it compulsory for both countries to play bilateral series.
As a cricket fan even though i do not watch all the matches now due to time constraints, i will make sure i get to watch if India and Pakistan are playing, but there is no way ICC is going to interfere in this issue as they never did in the past and i do not see that changing either.
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Forget about any bilateral series between these two nations for the next 20 years at least. The political spectrum in both India and Pakistan has moved very hard to the right and extreme voices are having complete dominance as of now. As per the scheduling, India was supposed to visit Pakistan one and half decades back, but they pulled out citing border clashes and terror attacks. The ICC has adopted a neutral stance on this matter, saying that the two countries should resolve the differences amicably.
Why next 20 years, you think the right wing extreme skilless imbeciles will be ruling for the next two more decades. Oh god i never think so, i will be surprised if they will be able to regain power during the next elections, you can fool people for a while with the gimmicks but not all the time.