It's my daily routine to observe how the rivalry goes on between both franchisees league because both are constantly criticizing which one is the best. One does not need to do much, just go to social media, for example Facebook, and you can see how both parties share dirty speech.
This is too much, both countries' media are always busy trying to put the wind on fire the relationship and their residents just make it more juicy.
Media job is to create hype and its not limited to India and Pakistan, see the role of global media in pandemic they only spread news that has spice in it. In any of the ICC event, Pakistan India match is the most electrified match perhaps more important than then the final. ICC must step in and made it compulsory for both countries to play bilateral series.