I am a woman, but I do follow cricket. But the catch here is that 99% of the time I watch the men's game. Women's game lack quality, especially if it involves teams from the subcontinent. Only England and Australia are having quality players in women's cricket, thanks to the investment made by their cricket boards. In India, the BCCI earns billions every year and still they have refused to organize a franchise league for women. And in other Asian nations, they don't even have a proper domestic setup for the women players.
England and Aus have invested equally in every sports for both man and woman, so its surprising that they have good woman team. While Indian men IPL is billion dollar industry, there woman team is no where to be seen in terms of performance in international matches. If there is interest of general public in India in woman cricket, then these sponsors will also rush to organize woman IPL.