In the case of Spence vs Crawford, they are not that old when it comes to social media because indeed they are somehow active on it especially Instagram and Twitter.
Plus we can say that these two boxers are still famous and can create a hype even without marketing it just like how silent they are now because they know that their fans can do that for them for free and they are one of the reasons why both boxers and organizers came to a point to make it happen as they see a huge cashflow by having this fight.
Spence himself is enough to attract a lot of fans and people to watch his fight what more now that Crawford is added in it.
I can't say less, we know that in some cases things can be seen like this, but if we put it in another context and the most real one is because of the business model that both represent, of course now that they do great things we have considering that Spence attracts, and Crawford not to mention, so now if we compare him for example with a Nonito Donaire, I know that he will not attract as many fans as the previous ones, so that already changes a lot, first if they see that they bring more Money that happens, the case of Nonito happens in second place, as they see that it no longer it is so popular and it is something "old" the organizers think that it will not be the same money that they are going to bring.
I don't know if you've seen the news, but both boxers, both Crawford and Spence, have been very active in the news, on social media, in the articles, it's clear that Spence has also wanted to become more famous with this fight, I personally think that Crawford is the one who has to prove everything here, on the other hand I see that Spence is very relaxed, he talks as if he were Crawford's dad and that overconfidence is not good in boxing.
There is little left for this meeting, and things are getting difficult, I think that here I will be going more towards Crawford, because I see him more hungry, he is looking for the way to have that meeting and for a long time I have seen that Crawford has been struggling, I don't think he is going to come out with a bad performance, Crawford's training has to be of another level and for a long time.
and now:
Terence Crawford Reacts To Gervonta Davis’ Prediction For Errol Spence FightIn a clip from before it was even official, Davis expressed extreme confidence in a Spence victory.
“Errol. I know for sure. Imagine we in a gun fight, right? And I got a metal shield, and the opposite person got a glass shield. Who gonna come out on top?”
“[It doesn’t matter] how much he run around, once them hands get on him it’s gonna slow him down … Ain’t no ‘if’ – he gonna touch him.”
Source:
https://boxing-social.com/news/terence-crawford-on-tanks-pick-for-spence/Well, things in boxing lend themselves to a lot of speculation, each person has their point of view, everyone says what they think best, and sometimes this must be respected, of course boxers are somewhat delicate when they talk about them, they can be good or bad things that are more delicate at this point, you have to know how to say them so as not to hurt their ego in any way, every boxer needs to have high self-esteem, a high ego, at least That is what we have always seen in every fight, and when someone speaks well or badly of a boxer, once in a while they can get a response , because they are messing with him , the spirits are there on the lookout.