in my opinion, ico failed because the team is not good, there is no fee for promotion, try you see ico is successful, they have a good team, promotional advertisement installed in many places
true.. ICOs highly depend on their devs decision making skills as well as marketing. With the number of ICOs, it's going to be difficult to promote your token with a mediocre marketing strategy and low fund allocation into advertising.
On the other hand, Menlo.one could solve this problem and help save tons of money spent on advertisements. It's like ICO websites like ICO bench, but allows you to actually buy tokens straight from a single platform and I think that this will greatly change future ICOs for the better.
This is what got me hooked to this project. It's an interview featuring Menlo One's CEO with Korean Jew https://www.youtube.com/watch?v=Rw1QBpBYE6o