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Topic: Gambling Brand Name or Site Functionality? Or Both? (Read 3903 times)

member
Activity: 812
Merit: 13
Crypto bookmaker and casino
Both, but if you have to choose, then pick functionality up first.
It does not make sense to have a good brand name that sticks to the mind of potential customers if  they entered your platform and realize the side functionality has a bad quality,  if anything, the good brand name would start to get associated with a bad platform everyone would be cautious with.

So go ahead and build a good quality casino and then if everything goes alright, buy a good name if you still want to go through a re-branding process.
Every gamblers want a platform where they can get whatever they want without stress. Just like we have been seeing since, having a gambling platform that does not have those functions or characteristics that customers are looking for is an error. Good name is more batter than brand name. Everyone want to be attached to a good name, a trusted platform that has wonderful features and utility that's attract gamblers.
full member
Activity: 1050
Merit: 110
Both, but if you have to choose, then pick functionality up first.
It does not make sense to have a good brand name that sticks to the mind of potential customers if  they entered your platform and realize the side functionality has a bad quality,  if anything, the good brand name would start to get associated with a bad platform everyone would be cautious with.

So go ahead and build a good quality casino and then if everything goes alright, buy a good name if you still want to go through a re-branding process.
Both and also many more. . . Brand name at the beginning - and functionality and customer care. . .
There are different factors which are important at different stages.. so only talking about brand and functionality is not right.
legendary
Activity: 1162
Merit: 2025
Leading Crypto Sports Betting & Casino Platform
Both, but if you have to choose, then pick functionality up first.
It does not make sense to have a good brand name that sticks to the mind of potential customers if  they entered your platform and realize the side functionality has a bad quality,  if anything, the good brand name would start to get associated with a bad platform everyone would be cautious with.

So go ahead and build a good quality casino and then if everything goes alright, buy a good name if you still want to go through a re-branding process.
sr. member
Activity: 2296
Merit: 360
Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.
It depends, some gamblers do in fact make their research and once they find a casino they like they will not leave it unless the quality of the service were to decline, this is because they like to accumulate bonuses and in that case playing at a single casino is the best choice for them.

However there are many other gamblers that use a small amount of money that will most likely not receive significant bonuses, and as such they may prefer to experiment gambling at several different casinos as a way to make their gambling journey even more exciting and fun for them.

This is applicable to many gamblers, once they come across any casino they are unfamiliar with, what they ensure doing is to have a trial at first to see how the functionality is to the suitability of their taste, that's one of the reasons they have their first trial with low amount to know weather to stay and continue with another search, that's why first impression matters alot because that's the determinant to the number of users it will be attracted to and let forget about bonus or not, some don't care much about it.
That's correct most of the people have an inquisitive nature they keep searching for different stuff and then decide which is best. And then they tell the other people. But in my opinion at every stage - - each thing is important. Branding in start and functionality later.
Nope, i would rather prefer functionality in start and branding later but in general or in common sense speaking then both would really be existing on the same time which means that you should really be putting emphasis on both factors which it would really be that crucial on any business which its understandable that you would really be choosing and making the best among the rest kind of mentality since we do know
that gambling industry is really very fierce and you cant really just make yourself relaxed as a business owner since you do know that it could really give out the potential on ending up positive result if you do
give out the best service which it is been composed by these qualities like functionality and its branding but if we do make out some rankings then functionality should really be on first priority i would say.
full member
Activity: 1204
Merit: 110
Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.
It depends, some gamblers do in fact make their research and once they find a casino they like they will not leave it unless the quality of the service were to decline, this is because they like to accumulate bonuses and in that case playing at a single casino is the best choice for them.

However there are many other gamblers that use a small amount of money that will most likely not receive significant bonuses, and as such they may prefer to experiment gambling at several different casinos as a way to make their gambling journey even more exciting and fun for them.

This is applicable to many gamblers, once they come across any casino they are unfamiliar with, what they ensure doing is to have a trial at first to see how the functionality is to the suitability of their taste, that's one of the reasons they have their first trial with low amount to know weather to stay and continue with another search, that's why first impression matters alot because that's the determinant to the number of users it will be attracted to and let forget about bonus or not, some don't care much about it.
That's correct most of the people have an inquisitive nature they keep searching for different stuff and then decide which is best. And then they tell the other people. But in my opinion at every stage - - each thing is important. Branding in start and functionality later.
hero member
Activity: 952
Merit: 555
20BET - Premium Casino & Sportsbook
Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.
It depends, some gamblers do in fact make their research and once they find a casino they like they will not leave it unless the quality of the service were to decline, this is because they like to accumulate bonuses and in that case playing at a single casino is the best choice for them.

However there are many other gamblers that use a small amount of money that will most likely not receive significant bonuses, and as such they may prefer to experiment gambling at several different casinos as a way to make their gambling journey even more exciting and fun for them.

This is applicable to many gamblers, once they come across any casino they are unfamiliar with, what they ensure doing is to have a trial at first to see how the functionality is to the suitability of their taste, that's one of the reasons they have their first trial with low amount to know weather to stay and continue with another search, that's why first impression matters alot because that's the determinant to the number of users it will be attracted to and let forget about bonus or not, some don't care much about it.
hero member
Activity: 2814
Merit: 734
Bitcoin is GOD
Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.
It depends, some gamblers do in fact make their research and once they find a casino they like they will not leave it unless the quality of the service were to decline, this is because they like to accumulate bonuses and in that case playing at a single casino is the best choice for them.

However there are many other gamblers that use a small amount of money that will most likely not receive significant bonuses, and as such they may prefer to experiment gambling at several different casinos as a way to make their gambling journey even more exciting and fun for them.
copper member
Activity: 2422
Merit: 1313
Playbet.io - Crypto Casino and Sportsbook
Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.

You are right that gamblers usually try to use different site to check their luck but for that they ask their friend or search on google or other search engine or social media. And in this time if the site has no brand value or it doesn't show top of the search result then there is almost no chance to use the site so brand name is important in this case. But while they will visit the site and will see functionality is good then they will continue using the site. But if functionality is not enough good then they will not use that gambling site anymore.
sr. member
Activity: 2604
Merit: 338
Vave.com - Crypto Casino

Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.


Most of the time, gamblers tend to use other platforms to check if luck will permit them to win. It's true that even newly created casinos can attract gamblers to visit. It's not the name though but more on the advantages that being offered that gambler will continue to stay once you connect the gambler it's needed to please them to make sure that they will feel that the sites are good and they will keep coming back to play and an additional possible to bring friends and attracts other players if they are satisfied with the services and treats.

what you said is to the truth of a gambler's, they do ensure that they have a satisfied gambling site that gives them all the necessary things they want especially and a site that has a bonus and a site that they always win or benefit from site that there is no issue offer deposit and the withdrawal, so if gambler's notice all these things a gambling platform they will not look for another site to gamble or to Place their bet, and if a gamble and became successful in a particular site it is very simple and very understandable that it will invite friends according to what you have said to some particular site.
•Being fair
• No hassle in withdrawals and deposits
• Good UI/UX
• Good support

Name is important but nothing beats out when it comes to functionality because this is where people do usually check if it do fits out their interest
and this is where they do decide on staying and wont find for another place unless if there's one who do give out much more better offer or bonuses
or functionality then there's always a probability.
sr. member
Activity: 1330
Merit: 289

Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.


Most of the time, gamblers tend to use other platforms to check if luck will permit them to win. It's true that even newly created casinos can attract gamblers to visit. It's not the name though but more on the advantages that being offered that gambler will continue to stay once you connect the gambler it's needed to please them to make sure that they will feel that the sites are good and they will keep coming back to play and an additional possible to bring friends and attracts other players if they are satisfied with the services and treats.

what you said is to the truth of a gambler's, they do ensure that they have a satisfied gambling site that gives them all the necessary things they want especially and a site that has a bonus and a site that they always win or benefit from site that there is no issue offer deposit and the withdrawal, so if gambler's notice all these things a gambling platform they will not look for another site to gamble or to Place their bet, and if a gamble and became successful in a particular site it is very simple and very understandable that it will invite friends according to what you have said to some particular site.
legendary
Activity: 2996
Merit: 1054
Leading Crypto Sports Betting & Casino Platform

Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.


Most of the time, gamblers tend to use other platforms to check if luck will permit them to win. It's true that even newly created casinos can attract gamblers to visit. It's not the name though but more on the advantages that being offered that gambler will continue to stay once you connect the gambler it's needed to please them to make sure that they will feel that the sites are good and they will keep coming back to play and an additional possible to bring friends and attracts other players if they are satisfied with the services and treats.
hero member
Activity: 1876
Merit: 721
Top Crypto Casino

When we also consider the rate of how new casinos are coming up with their launch, things are actually changing for good because everyone want to compete with each other and build a reputation that could create them a good brand representation, this is what then backs it up (their functionality) how easy are their sites in terms of accessibility, processing, and customers service, the experience each user get from them goes along way in creating how credible their functionality and brand name could make.

I agree with you. The more competition there is in the market, the better it will be for gamblers, and they will be able to experience something new. Because in order to establish a casino as a brand in a competitive market, it is important that the casino must be perfect. Those who come to do business with serious thinking have an interest in providing the best support to the customer.
hero member
Activity: 952
Merit: 555
20BET - Premium Casino & Sportsbook
The brand name was the most powerful thing of the gambling.Once the website became the brand,then they no need to discuss about the marketing of the website.When the gambling site became the brand,the next thing to concentrate by the team is site functionality.Because site functions had huge impact on the users.When site functions was reduced,their will huge fall in users.

When we also consider the rate of how new casinos are coming up with their launch, things are actually changing for good because everyone want to compete with each other and build a reputation that could create them a good brand representation, this is what then backs it up (their functionality) how easy are their sites in terms of accessibility, processing, and customers service, the experience each user get from them goes along way in creating how credible their functionality and brand name could make.
hero member
Activity: 3052
Merit: 685
Most new sites build on the two, creating a good brand name and functionality. Because these two proponents are what make a good reputation for the casino in the long run.
For a casino to succeed, the branding has to be unique or should be the first to have the brand so they can attract gamblers. Customer service, promotion, etc is just part of the branding, and they need to make sure they are providing a good service to the gamblers in order for a gambling site to gain loyal gamblers.

Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.
copper member
Activity: 2422
Merit: 1313
Playbet.io - Crypto Casino and Sportsbook
You cannot rate one thing over another, a catch brand name is important - when it catches the attention of the potential client than come business dealing - than come customer services. Than comes product or services. So at each and every stage different things matter.
You are right that there is no reason to rate one above other base on that matter. Each matter work on each fact and those cant be compare though they both take important part to improve the reputation and also functionality also plays important rate for a gambling site.
hero member
Activity: 2324
Merit: 562
DGbet.fun - Crypto Sportsbook
The brand name was the most powerful thing of the gambling.Once the website became the brand,then they no need to discuss about the marketing of the website.When the gambling site became the brand,the next thing to concentrate by the team is site functionality.Because site functions had huge impact on the users.When site functions was reduced,their will huge fall in users.
legendary
Activity: 3542
Merit: 1352
Absolutely, branding is well known to be an extraordinary asset for many companies. Even Coca Cola has been know to taste "worse" than competitor when people try them wihtout knowing which one is which. Diet Coke is particularly disgusting, but people get used to it. For a casino, an investment in brand and brand awareness is principal to any growth strategy.

This is true. Dr. Pepper tastes bullshit when you know what you're drinking, but when blindfolded, Dr. Pepper tastes better than your normal Coke. I don't know if it has something to do with the brand name and our psyche associating the brand with negativities, but this is the reality. But of course, strengthening your branding isn't sufficient without boosting your products. Same can be said on gambling platforms. If your platform is shit, but you have an obnoxious amount of money to blow on advertising, you'll still get new players but never recurring patrons. They'll just play to get a taste and once it doesn't suit their likings, they'll just spit you out and look for the next platform to hop on.
sr. member
Activity: 1554
Merit: 260

Absolutely, branding is well known to be an extraordinary asset for many companies. Even Coca Cola has been know to taste "worse" than competitor when people try them wihtout knowing which one is which. Diet Coke is particularly disgusting, but people get used to it. For a casino, an investment in brand and brand awareness is principal to any growth strategy.
You cannot rate one thing over another, a catch brand name is important - when it catches the attention of the potential client than come business dealing - than come customer services. Than comes product or services. So at each and every stage different things matter.
legendary
Activity: 2394
Merit: 1632
Do not die for Putin
Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.
Branding and marketing is very important in sales, you can have a product that hundreds of competitors with similar product or service but one price is higher than the other, nine out of ten customers go for the service with a more popular name. Good marketing can give you big sales but functionality sustains the integrity of the company. It's funny how people buy the name rather than the product itself.

Absolutely, branding is well known to be an extraordinary asset for many companies. Even Coca Cola has been know to taste "worse" than competitor when people try them wihtout knowing which one is which. Diet Coke is particularly disgusting, but people get used to it. For a casino, an investment in brand and brand awareness is principal to any growth strategy.
legendary
Activity: 2632
Merit: 1883
Leading Crypto Sports Betting & Casino Platform
There are already thousands of Gambling websites online and to start one and beat your competition, you need to be far better than already existing one's.
I would say name doesn't matter that much as compared to site functionality. If I am able to Deposit, Withdraw and perform all the operations with ease, I would choose that website.
Also, having able to deposit/withdraw in multiple assets/methods helps a lot.
Yes, in fact there are many casinos that have been coming out but in the end it is not completely given for the simple reason that automatic withdrawals cannot be given, there is a big problem with that, but I was thinking what a casino can be called as whatever, but if it meets those requirements, the name of that casino will be engraved in the minds of the players who have been there and who operate there, who will very likely become active players on the site if they are treated well, also in this market merely bearish where many players have some coins that are falling a lot, they would not mind multiplying them if they play in a place where they give them that possibility.

off topic note: Your avatar is sensational, I really stopped to analyze it and it is a work of art.
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