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Topic: Gambling Brand Name or Site Functionality? Or Both? - page 7. (Read 3622 times)

legendary
Activity: 1918
Merit: 1122
Leading Crypto Sports Betting & Casino Platform
The brand name carries the identity of a company. But the company value depends on its reputation and popularity. People don't care Brand name to invest in any company.  Everyone keeps an eye on the company's product quality and facilities. And the same thing happens with casino sites also. So, i think Brand name is not mettle for make a project success or popular. More attention should be paid to the product and facilitation than the name.
sr. member
Activity: 1414
Merit: 361
so the best answer is  Brand name + Functionality is 100% perfect choice .

Being a gambler, we all need good functionality from the gambling sites and usually, we do not care much about the brand name, do we?
Maybe the gambling casino requires both brand name and good functionality to gain more popularity but usually, it is the functionality of the site which gamblers more focus on.
Brand name is the secondary importance.
The casino site has a lot of functionality. If it can be mentioned here, it can be seen that the head of the gamblers has been injured. A lot of nymphs are being used here to make sure that the band prayers are not a problem but as long as the casino users here can do the most, but never disappoint them. There are definitely many users in the casino.  Without thinking they are using the casino here in the browser
legendary
Activity: 1946
Merit: 1157
Undeads.com - P2E Runner Game
Prioritizing both is very important. The gambling brand or name will be a name that someone will always remember. Brands with names that are easy to remember and unique are the added value of a gambling brand. Not only about them, the website used must also have good functions and features and make gambling on the website easier. The user interface should be attractive and have lots of functionality to provide a good experience. casino platform, sports betting using a website with good functions and a display that is not boring, this will be of added value and attract people's interest to use it. Gambling site developers must know what to do to make people feel at home and join their gambling sites and can easily remember the brand names used.
sr. member
Activity: 2436
Merit: 324
While it is true that out of the two functionality will always come up on top of an attractive name, we cannot deny it is better to have both of them.

If you have a good casino but with an uninspired name it would be difficult to promote it, however if you have a good casino and a good name as well that is when you can make even more money as the name of the casino will easily remain in the minds of your potential customers, and they will decide to play at your casino over other similar options due to the fact they remember your casino, while they forgot about other similar casinos which did not left a strong impression on them.
Are there rules that in order to promote a gambling site, you must have a good name first? I believe none but everyone is welcome to get their brands promoted. What only matters there is the money. If you have a lot of money then your gambling site will be promoted almost everywhere and many people will get curious about it and they will start playing.

If you have a good functionality, they can stick to it. That is where you can make more money even if the other one which is the name is not available. Your gambling site will still remain on the players' mind because there is no any other place as that, where they feel contented.

Brand name is for me also a secondary concern for the gambling site owners. If you will be generous with rewards, promos and marketing campaigns, people will notice you and talk about your site. And then, they will keep on playing if they are happy and satisfied about your services and other functionalities. And if the team is very active in resolving complaints or issues, it will be a big plus as well for the site. Because players don't want to wait in vain if they have issues. They want it to resolve fast as much as possible particularly withdrawals.
Brand name is indeed just on second priority i would say and the team should really be focusing on the quality that they could offer because this is on where people do really see if the site is good or not despite of

having a bad name then they wont really be caring at all as long they would really be enjoying their stay then thats what it counts and not on the site name but it would be good if both would really be good

because site name does also hook up interest but not as much or compared when it comes to functionality or something in related.
full member
Activity: 1848
Merit: 158
While it is true that out of the two functionality will always come up on top of an attractive name, we cannot deny it is better to have both of them.

If you have a good casino but with an uninspired name it would be difficult to promote it, however if you have a good casino and a good name as well that is when you can make even more money as the name of the casino will easily remain in the minds of your potential customers, and they will decide to play at your casino over other similar options due to the fact they remember your casino, while they forgot about other similar casinos which did not left a strong impression on them.
Are there rules that in order to promote a gambling site, you must have a good name first? I believe none but everyone is welcome to get their brands promoted. What only matters there is the money. If you have a lot of money then your gambling site will be promoted almost everywhere and many people will get curious about it and they will start playing.

If you have a good functionality, they can stick to it. That is where you can make more money even if the other one which is the name is not available. Your gambling site will still remain on the players' mind because there is no any other place as that, where they feel contented.

Brand name is for me also a secondary concern for the gambling site owners. If you will be generous with rewards, promos and marketing campaigns, people will notice you and talk about your site. And then, they will keep on playing if they are happy and satisfied about your services and other functionalities. And if the team is very active in resolving complaints or issues, it will be a big plus as well for the site. Because players don't want to wait in vain if they have issues. They want it to resolve fast as much as possible particularly withdrawals.
hero member
Activity: 2478
Merit: 582
While it is true that out of the two functionality will always come up on top of an attractive name, we cannot deny it is better to have both of them.

If you have a good casino but with an uninspired name it would be difficult to promote it, however if you have a good casino and a good name as well that is when you can make even more money as the name of the casino will easily remain in the minds of your potential customers, and they will decide to play at your casino over other similar options due to the fact they remember your casino, while they forgot about other similar casinos which did not left a strong impression on them.
Are there rules that in order to promote a gambling site, you must have a good name first? I believe none but everyone is welcome to get their brands promoted. What only matters there is the money. If you have a lot of money then your gambling site will be promoted almost everywhere and many people will get curious about it and they will start playing.

If you have a good functionality, they can stick to it. That is where you can make more money even if the other one which is the name is not available. Your gambling site will still remain on the players' mind because there is no any other place as that, where they feel contented.
hero member
Activity: 2702
Merit: 704
Indeed, functionality is really a must in a casino or gambling website. Having this incorporated to a gambking site could make the name of the casino more well-known

To an extent we have to consider first the functionality of a gambling site before any other thing because that is what lead to the building of a reputable name also known as brand, who will like to gibe a recommendation on what he has an ugly experience about, i will advise more intending gambling sites to always seat tight to ensure the accurate functionality of thier site because proceeding for a launch because first experience matters alot for a new site and that is what determines the level to which the brand name is been referenced at.
While it is true that out of the two functionality will always come up on top of an attractive name, we cannot deny it is better to have both of them.

If you have a good casino but with an uninspired name it would be difficult to promote it, however if you have a good casino and a good name as well that is when you can make even more money as the name of the casino will easily remain in the minds of your potential customers, and they will decide to play at your casino over other similar options due to the fact they remember your casino, while they forgot about other similar casinos which did not left a strong impression on them.
hero member
Activity: 2338
Merit: 750
No one like gamble, when there are lots of problems. And this is the first thing i look at. The second thing is usability. And only after that i look at other moments. One of them is brand name.
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.

let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality. you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site. services and functionality for me are important aspects that a gambling site need to take care of.
the interest in your brand name will fly off once they see the unresolved complaints in your site.
If you read my post more attentive you can see, that i`m talking about the same. Functionality is always on the top. After that the other moments, and brand name is one of them. Bright brand name can attract users and site functionality, usability, services can help them to stay. And the owner have to balance his money to choose what to do the first. If it would be the marketing campaign with brand name without functionality - you`re right, it can get users for a short time, but if functionality is ok - brand name can give you new client for a long time.
legendary
Activity: 2954
Merit: 1050
Leading Crypto Sports Betting & Casino Platform
let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality.

Correct! that short impact with the name needs to accompany by good services and lots of offers that will allow the players/gamblers to stay and keep on coming back.

Quote
you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site.

Just the same with your thoughts, it should be followed by good customer service and continuous offers that let those people
to bring new gamblers inside the house, with satisfactions they will bring more potential end users.

Quote
services and functionality for me are important aspects that a gambling site need to take care of.the interest in your brand name will fly off once they  see the unresolved complaints in your site.

It's true! Bad customer service will ruin your business, even you have a nice and attracting brand name.

hero member
Activity: 854
Merit: 539
★Bitvest.io★ Play Plinko or Invest!
Indeed, functionality is really a must in a casino or gambling website. Having this incorporated to a gambking site could make the name of the casino more well-known

To an extent we have to consider first the functionality of a gambling site before any other thing because that is what lead to the building of a reputable name also known as brand, who will like to gibe a recommendation on what he has an ugly experience about, i will advise more intending gambling sites to always seat tight to ensure the accurate functionality of thier site because proceeding for a launch because first experience matters alot for a new site and that is what determines the level to which the brand name is been referenced at.
sr. member
Activity: 2324
Merit: 454
Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.
Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.

Indeed, functionality is really a must in a casino or gambling website. Having this incorporated to a gambking site could make the name of the casino more well-known. Perhaps this is one of the most effective ways to make a name in the industry because the people, particularly the players who have the first hand experience will do you a favor to spread about the good quality of service they experienced. It's like a word of mouth that spreads so fast.

Although establishing a brand is of importance too. This is where you will gauge customers to play in your website. Having both is still the best.
full member
Activity: 952
Merit: 105
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
Great functionalities are more attractive to many gamblor.
Also if the site is user friendly and casino has good reviews - a bit of SEO can bring site in search engine.
member
Activity: 868
Merit: 38
Join hands and help me to grow everybody...
Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.
Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.
Gamblers now going to a site that have a payable bonus for their site and i believe that what can make somebody to go or access one particular site everytime is because how comfortable and how accessible the site is being to the platform, let for me the only sites i can access or i will like to work frequently is the site that does not give any kind of issues in deposition and withdrawal of fund's, i will not that much desperate with bonus because i know that some sites who gives bonuses is scam site
member
Activity: 812
Merit: 13
Crypto bookmaker and casino
Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.
Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.
legendary
Activity: 3066
Merit: 1101
Leading Crypto Sports Betting & Casino Platform
I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.
No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.
I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site Cheesy
No one like gamble, when there are lots of problems. And this is the first thing i look at. The second thing is usability. And only after that i look at other moments. One of them is brand name.
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.

let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality. you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site. services and functionality for me are important aspects that a gambling site need to take care of.
the interest in your brand name will fly off once they see the unresolved complaints in your site.
hero member
Activity: 2338
Merit: 750
I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.
No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.
I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site Cheesy
No one like gamble, when there are lots of problems. And this is the first thing i look at. The second thing is usability. And only after that i look at other moments. One of them is brand name.
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.
legendary
Activity: 3122
Merit: 1171
Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Well, all factors play some role! There are a bunch of crypto casinos here on the forum with great service, and attractive names, so what makes the difference where we will play?! Top casinos need to keep the high level from all angles... site functionality, name, promotions, marketing, VIP level, support speed, etc... if one of these is bad it will drag down others, and the complete feeling about the casino will be mostly negative for players who experience something bad in any way!
legendary
Activity: 1582
Merit: 1196
Reputation first.
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both, in absolutely way. Because Gambling brand name is part of marketing, a good name attract more user, a bad name not so much.

About Site funciontality, i guess that the best strategy would be to create a platform that should be more easy possible to be used, and without too function in way to facilitate user to play it.

sr. member
Activity: 1148
Merit: 367
I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.
No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.
Any kind of issue that will hinder user with their gambling experience will surely be a problematic concern for the casino however if they already have a great brand name and has excellent service and functionalities such as Bug bonuses like users will get paid for reporting bugs on the platform. This way you will be able to maintain a good brand name and maintain your platform smoothly.
Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.
Absolutely, Quality services and functionalities will provide you a great reputation for you casino. However, I doubt many will gamble on a site with a name such as "xxxbets". Atleast find something else that has better and unique brand name to represent your company or casino.


It's impossible to get a domain name like bets.com.
Popular biggest betting sites have names like xxxbets.

A betting site that offers quality service can make xxxbets a brand in the long run.
full member
Activity: 1050
Merit: 109
1xBit.. recovered their reputation
I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.
No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.
I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site Cheesy

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