Gambling Brand Name or Site Functionality? Or Both? - page 2.

doomloop

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Quote from: Peanutswar on June 29, 2022, 12:49:52 AM

By having a good quality of services and products will give the name for the brand if there's a poor of the marketing and the service it self the brand will not become known also at the same time it is gambling platform casino that cannot make buy the brand itself but they can buy the domain by that the gambling platform must need to give all of the best of all of their services to become known and reputable to make sure their brand name will get followed by the players.

You are right that marketing is important over the gambling brand name and functionality. I believe there are many gambling sites that has it both or at least had one of it but they aren't popular up until now compared to the sites that we see in the forum that is heavily promoted in the form of signature and bounty campaigns.

Take 1xbit for example. This gambling site is well known for being a scam but despite of that, they are still being talked on the town because they have a good marketing. Not only on this forum but we can see their names anywhere on the web and they even have a nice fake review on many gambling review sites.

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Quote from: RyanSmith23421 on June 29, 2022, 11:56:15 AM

Both of them. Having a great name is what it's going to attract gamblers to your site, but you won't achieve anything if you have great marketing and perfect visual aids but your site is shit or doesn't work. So basically you need to get that balance.

What is the essence of marketing without good sites in the first place? I think for you to succeed in marketing and promotion, you need a good functioning website to achieve that, you need fast banners for the current promotions for customers to be able to swing them left and right without any difficulties.
If you have a good foundation, extensive marketing and an excellent reputation but a bad website, that is as good as making a bad reputation because customers would find it hard to deposit and withdraw and in the case of going offline, that's just as good as a dead place for people to come and play.

RILWAN

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Most new sites build on the two, creating a good brand name and functionality. Because these two proponents are what make a good reputation for the casino in the long run.

RyanSmith23421

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Both of them. Having a great name is what it's going to attract gamblers to your site, but you won't achieve anything if you have great marketing and perfect visual aids but your site is shit or doesn't work. So basically you need to get that balance.

barbara44

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I have to say, I used to believe that functionality was more important, and I really believed that, it was something that I believed to the core and you would eventually get famous if you were a good place. But right now, I am looking at it and I have to say that the brand could mean at least as much, if not more as well.

The reality is that we are in a world where it is not going to be that simple, and we are going to end up with a bit of a problem in the long run. If you do not have a good brand, you are done, even if you mean the best, you will be done. Branding is not just brand name though, you gotta have a brand name, and also get a great reputation for that name as well.

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Quote from: Desmong on June 29, 2022, 03:30:11 AM

Quote from: gagux123 on June 26, 2022, 11:52:42 PM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Well, I confess, is both...

To be more specific, I believe a mix of these variables that you mentioned are important.
In my opinion, other interesting attributes are the security of the platform/site, excellent support and good operability, for me, these are essential factors!

There are some features that are more important in a gamble platform and we should not dispute that. Gamblers are more interested in a gambling platform that is safe and has fast withdrawal system and quick deposit approval. Also platform that is save and will not withhold gamblers funds is one of those features that we are looking at in many sites. KYC is also another thing many gamblers does not like in a gambling platforms.

Quick deposit is the best feature of most gambling sites as they want gamblers to gamble, but on the quick withdrawal, I think there are only few who have that kind of feature and what I like also is not only quick processing of withdrawals but also free of charge, I guess I know some gambling sites that have that kind of features and they are still offering that until now.

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Quote from: Pokapoka124 on June 28, 2022, 05:21:41 PM

Quote from: Doan9269 on June 27, 2022, 04:06:03 PM

Quote from: RILWAN on June 26, 2022, 02:12:47 PM

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Branding and marketing is very important in sales, you can have a product that hundreds of competitors with similar product or service but one price is higher than the other, nine out of ten customers go for the service with a more popular name. Good marketing can give you big sales but functionality sustains the integrity of the company. It's funny how people buy the name rather than the product itself.

This is true. Branding, marketing, and site functionality are really important in a website if someone really wants their website to be discovered and be in par with the existing ones. Having a good name and promoting methods can make the user interested in visiting the site and perhaps try it as well. Making them curious about your site through your name is one way to garner customer. At the same time, effective advertisement will also help you.

However, after you incorporate the two, you must be able to keep in check that your website is fully functional. This will help you to make and maintain a good reputation which will be your stepping stone in getting more clients to play in your site. The games content as well as transaction processes are important to focus on, together with after sales service to satisfy the players beyond their expectations.

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Quote from: Peanutswar on June 29, 2022, 12:49:52 AM

By having a good quality of services and products will give the name for the brand if there's a poor of the marketing and the service it self the brand will not become known also at the same time it is gambling platform casino that cannot make buy the brand itself but they can buy the domain by that the gambling platform must need to give all of the best of all of their services to become known and reputable to make sure their brand name will get followed by the players.

It's all about the quality of service and good products that can make customers return and use the casino for gambling.
If they buy a famous domain just because they want to get a lot of users but are not accompanied by good service, it will not last long.
So getting customers is very difficult and it all depends on how the casino can provide satisfaction for the customers.
When they can satisfy the customers, their customers will say to other people and recommend the casino for playing gambling games.

Desmong

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Quote from: gagux123 on June 26, 2022, 11:52:42 PM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Well, I confess, is both...

To be more specific, I believe a mix of these variables that you mentioned are important.
In my opinion, other interesting attributes are the security of the platform/site, excellent support and good operability, for me, these are essential factors!

There are some features that are more important in a gamble platform and we should not dispute that. Gamblers are more interested in a gambling platform that is safe and has fast withdrawal system and quick deposit approval. Also platform that is save and will not withhold gamblers funds is one of those features that we are looking at in many sites. KYC is also another thing many gamblers does not like in a gambling platforms.

Peanutswar

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Quote from: Pokapoka124 on June 28, 2022, 05:21:41 PM

Quote from: Doan9269 on June 27, 2022, 04:06:03 PM

Quote from: RILWAN on June 26, 2022, 02:12:47 PM

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Branding and marketing is very important in sales, you can have a product that hundreds of competitors with similar product or service but one price is higher than the other, nine out of ten customers go for the service with a more popular name. Good marketing can give you big sales but functionality sustains the integrity of the company. It's funny how people buy the name rather than the product itself.

By having a good quality of services and products will give the name for the brand if there's a poor of the marketing and the service it self the brand will not become known also at the same time it is gambling platform casino that cannot make buy the brand itself but they can buy the domain by that the gambling platform must need to give all of the best of all of their services to become known and reputable to make sure their brand name will get followed by the players.

Pokapoka124

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Quote from: Doan9269 on June 27, 2022, 04:06:03 PM

Quote from: RILWAN on June 26, 2022, 02:12:47 PM

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Branding and marketing is very important in sales, you can have a product that hundreds of competitors with similar product or service but one price is higher than the other, nine out of ten customers go for the service with a more popular name. Good marketing can give you big sales but functionality sustains the integrity of the company. It's funny how people buy the name rather than the product itself.

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Quote from: RILWAN on June 27, 2022, 06:10:55 PM

Quote from: gagux123 on June 27, 2022, 04:31:14 PM

Quote from: ipanks on June 27, 2022, 05:30:52 AM

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is small, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

That is why we have always been on the side of the functionality of the casino take for example even if a casino can pay for an expensive domain and get a unique branding but lack good features the casino will still definitely underperformed.

For sure there's no one who would willing to buy an expensive domain name if their features in the site is not that good, I mean their budget is not that big if they can't even invest in their site's functionalities. Every casino owner knows how important the brand name is but the functionality comes at first and that's the priority.

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Quote from: Pokapoka124 on June 27, 2022, 03:48:21 PM

Both branding and functionality are very important. You can't have one without the other, well you can, but your business won't be very successful. The big casinos and gambling sites know they need both in their service, you would noticed the long lasting casino signature campaigns on Bitcointalk also have a review thread where they offer users to give their opinions on the casino, possible bugs they find and suggestions to make the casino better.

Both should be working as one, good name needs to be followed by good services and functionalities in order to attract and engage more gamblers and visitors, if the team can maximize both it will reflect on their success, I also see that good point that everything should be taking place accordingly.

Handling players after being attached with the name will be the opportunities for the owners to keep them and give them the experienced that they always wanted to have when they are playing their favorite games.

ipanks

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Quote from: gagux123 on June 27, 2022, 04:31:14 PM

snip

Therefore, instead of trying to get a domain name which can be a huge expense for the casino, the casino should focus more on the functionality of its website and try to optimize all the features that can provide benefits to its members. Thus, if the casino can do it, many members will like it, which means that the casino can get the maximum profit. And regardless of the domain name, it will not be their focus as the members will instantly bookmark their casino site in their browser to make it easier for members to visit that casino.

RILWAN

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Quote from: gagux123 on June 27, 2022, 04:31:14 PM

Quote from: ipanks on June 27, 2022, 05:30:52 AM

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is small, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

That is why we have always been on the side of the functionality of the casino take for example even if a casino can pay for an expensive domain and get a unique branding but lack good features the casino will still definitely underperformed.

gagux123

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Quote from: ipanks on June 27, 2022, 05:30:52 AM

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is a small company, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

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Quote from: Doan9269 on June 27, 2022, 04:06:03 PM

Quote from: RILWAN on June 26, 2022, 02:12:47 PM

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Both the things have their own importance. There are also some other factors involved like. Customer support - refund policies and complaint handling which makes a business successful and that is how people get to know about good business through words of mouth ..

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Quote from: RILWAN on June 26, 2022, 02:12:47 PM

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Pokapoka124

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Both branding and functionality are very important. You can't have one without the other, well you can, but your business won't be very successful. The big casinos and gambling sites know they need both in their service, you would noticed the long lasting casino signature campaigns on Bitcointalk also have a review thread where they offer users to give their opinions on the casino, possible bugs they find and suggestions to make the casino better.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

If there is a options to choosing both then why not select both of them . Even then , In my opinion it's necessary for a site to having good functionalities on the others hand brand name , I also think it is necessary but less from functionalities for a gambling site. And a name brand is only when it is able to achieve something good by its functionalities. Even then I would like to say it these two are the complement of each other

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 2. (Read 3847 times)