Gambling Brand Name or Site Functionality? Or Both? - page 8.

Betwrong

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Quote from: Wiwo on June 01, 2022, 03:31:40 AM

Quote from: Betwrong on June 01, 2022, 03:17:45 AM

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

The brand name has little to do with the influence a casino controls over player decisions to patronize the gambling platform, what must players look out for is the reputation of the site and how effective and attractive the services/games are. So paying more attention to the features of the site can mean a great deal even if the brand name is not unique but having the two is an added advantage.

No, no, it should definitely be unique enough for people to recognize it. From what I know, only scammers would name their online casino very similar to a well-known one. If you are to create an honest casino with great functionality, you should better pick a unique name for it.

mak013

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Quote from: nakamura12 on June 05, 2022, 11:26:11 AM

Quote from: mak013 on June 05, 2022, 11:22:23 AM

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

Promo, bonuses, referral system - it is a standard pack of the events that every casino does to attract new gamblers and increase loyalty of the old gamblers. And mostly these programs are about the same for all casinos. And when several casinos have the same opportunities, functionality and marketing programs - you choose the casino with more attractive brand name. Of course, if you not an active gambler at one of this casinos.

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Quote from: illetyus on June 05, 2022, 01:15:26 PM

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Everyone is always after functionality which is very paramount when it comes to gambling. We don't always care about branding but what we tend to see or gain from using a particular product or service. Most of the most trending gambling sites currently that gamblers like to gambler on is as a result of the functionality that is available on the site. This make more crypto gamblers to be attracted to it.

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Quote from: nakamura12 on June 05, 2022, 11:26:11 AM

Quote from: mak013 on June 05, 2022, 11:22:23 AM

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

Any kind of issue that will hinder user with their gambling experience will surely be a problematic concern for the casino however if they already have a great brand name and has excellent service and functionalities such as Bug bonuses like users will get paid for reporting bugs on the platform. This way you will be able to maintain a good brand name and maintain your platform smoothly.

Quote from: illetyus on June 05, 2022, 01:15:26 PM

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Absolutely, Quality services and functionalities will provide you a great reputation for you casino. However, I doubt many will gamble on a site with a name such as "xxxbets". Atleast find something else that has better and unique brand name to represent your company or casino.

illetyus

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Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

nakamura12

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Quote from: mak013 on June 05, 2022, 11:22:23 AM

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

mak013

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Quote from: nakamura12 on June 05, 2022, 01:21:30 AM

Quote from: mak013 on June 05, 2022, 12:27:45 AM

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

The point is, it's much better if you have a gambling site then it is much better if it has a good name where it is easy to remember which belong to having a good brand name and then the functionality which you already know it. Having gambling on the brand name does it's job where it could be found faster using search engine but I don't think many people will think that I can't trust this site as it could be a scam site. As you have said, most reputable gambling sites in this forum does not have gambling in their names.

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

Quote from: Smartprofit on June 05, 2022, 08:04:23 AM

Quote from: mak013 on June 05, 2022, 12:27:45 AM

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

Complicated names are not suitable for quality branding.

It is better to use short and catchy online casino names. The name of an online casino should be read the same in all major languages of the world. At the same time, it should be perceived pleasantly to the ear (and not as a curse) by all the inhabitants of the planet.

It is important that the name of the online casino evokes positive associations (reliability, success, wealth, winnings, profit, luck).

It makes sense to involve professional marketers in branding. You may also need legal advice (because some titles are subject to legal protection).

Of course it is rather a big job to create a new brand name. But it is the job that can make difference between standard casino and famous casino. The owner always makes choice how much money he is ready to spend and chooses what is the most needed job. And sometimes there are no money to campaign of creating brand name. In such situation is possible rebranding later.

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Quote from: UmerIdrees on June 05, 2022, 02:30:44 AM

Quote from: Reatim on June 05, 2022, 01:50:44 AM

so the best answer is Brand name + Functionality is 100% perfect choice .

Being a gambler, we all need good functionality from the gambling sites and usually, we do not care much about the brand name, do we?
Maybe the gambling casino requires both brand name and good functionality to gain more popularity but usually, it is the functionality of the site which gamblers more focus on.
Brand name is the secondary importance.

The functionality of a casino will be the main concern of gamblers, especially casinos that use promotions in this forum so that brand name matters will not be a problem. As long as the casino can provide the best for the users and never let them down, the casino will surely get a lot of users and the users will not think too much about the name issue because they will bookmark the casino in their browser.

Smartprofit

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Quote from: mak013 on June 05, 2022, 12:27:45 AM

Quote from: DreamStage on June 04, 2022, 12:16:38 PM

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

Complicated names are not suitable for quality branding.

It is better to use short and catchy online casino names. The name of an online casino should be read the same in all major languages of the world. At the same time, it should be perceived pleasantly to the ear (and not as a curse) by all the inhabitants of the planet.

It is important that the name of the online casino evokes positive associations (reliability, success, wealth, winnings, profit, luck).

It makes sense to involve professional marketers in branding. You may also need legal advice (because some titles are subject to legal protection).

Newlifebtc

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Quote from: NicNacCoin on June 03, 2022, 01:20:30 PM

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

you will not know how site operate unless you encounter with the sites and that is why i don't single handedly condemn any of them with out encountering them, no site is preferable except you single handedly choose a particular sites as good among all, because the site you choose another person will come with it own experience and also condemn the site because of the tough time the give them during their time of gambling there.

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Branding is the major focused on people today why?
Because they want to reach out to the audience and make their businesses excellent, well known. But there are something more superior than that which I will say is; Security, Trust as well as reliability. Now if you talked of branding, you can all forms of brandings and have less trust and credibility which would or could make people scared or far from yours site since it's not trusted. Gambling is permitted to start small and to gain trust before focusing on branding while vast majority of people can smoothly accept your rebranding. No gamblers can accept to lose money from any site despite their brand name or but if none branded site is more reliable and trustworthy gamblers moved down to it and gamble after which they can withdraw without limitations.

UmerIdrees

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Quote from: Reatim on June 05, 2022, 01:50:44 AM

so the best answer is Brand name + Functionality is 100% perfect choice .

Being a gambler, we all need good functionality from the gambling sites and usually, we do not care much about the brand name, do we?
Maybe the gambling casino requires both brand name and good functionality to gain more popularity but usually, it is the functionality of the site which gamblers more focus on.
Brand name is the secondary importance.

Reatim

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I am dealing with Limited sites now in which those are the gambling sites and sportsbook that had been in this forum for long years and I prevent myself from playing in new casinos.

but if My view to stand? of course I wanted to see great brand name and those we can easily memorize and trust but of course this needs also a good function in which the team and the support is there to answer and solve the problems.

so the best answer is Brand name + Functionality is 100% perfect choice .

nakamura12

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Quote from: mak013 on June 05, 2022, 12:27:45 AM

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

The point is, it's much better if you have a gambling site then it is much better if it has a good name where it is easy to remember which belong to having a good brand name and then the functionality which you already know it. Having gambling on the brand name does it's job where it could be found faster using search engine but I don't think many people will think that I can't trust this site as it could be a scam site. As you have said, most reputable gambling sites in this forum does not have gambling in their names.

mak013

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Quote from: DreamStage on June 04, 2022, 12:16:38 PM

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

traderethereum

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Quote from: DreamStage on June 04, 2022, 12:16:38 PM

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

Usually, casino owners will think of using the word "gambling" in front or behind other keywords so that search engines quickly index them.
They use long-tail keywords to not be too competitive with other casinos and get a good position on search engines.
But if they continue to use short-tail keywords, it doesn't mean they can easily compete with other casino websites, especially with casinos operating for a long time and already have a good reputation.
Therefore, choosing the name of a website is very important and usually, this requires research to find the right name.

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Quote from: DreamStage on June 04, 2022, 12:16:38 PM

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

A popular name makes it easy for gamblers to search, something that will attract their eyes and it should be a good site because the first impression would last. That's why it's very important for a developer to ensure that their site will impress the gamblers once they visited the site because that will make them stay, with the huge amount of competition in the market, making a simple mistake might make the site left behind from the competition.

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Quote from: DreamStage on June 04, 2022, 12:16:38 PM

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

For SEO then its relevant on having that in related with the business but we do all know that not all names that we do prefer or we do have in mind would be available and some of them are way too expensive
thats why they do end up on a name which arent that catchy but it wont really be that an issue yet everything could really be shown off or something that talks about exposure via those aggressive marketing.
People would eventually able to find out your sites existence even though the name isnt really that catchy or too famous to hear off but marketing would do the trick.
Functionality would be crucial yet this would be the bloodline of your business.

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Quote from: wxa7115 on June 03, 2022, 01:10:35 PM

Quote from: shasan on June 01, 2022, 08:54:27 AM

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

Which is why creating a memorable name is so difficult, not only it has to be something that can be easily identified by people and associate with your brand, it has to be also something that people do not associate with another brand, otherwise part of the effect of the name will be lost as people will think of another brand when they think of the name of your casino.

It is because of this that such a huge amount of effort is put into trying to find a good name, and while this may seem to be something superficial to some it is in fact very important, which is why companies spend so much money in something like this.

It wasn't the name that is memorable but the experience, not only good experience but also bad because people won't forget you or your business name if you treat them really good or really bad. It is okay if the name is not easy to identify because in the online world we have this so called bookmark or history.

If ever you visited the site for a few times and you want to visit it again but you manage to forget its name, no worries because there's always a way to access it again. Some casinos have a similar names but the functionalities can be different. There is no way you will end up playing on a wrong site unless maybe if you have an amnesia.

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I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 8. (Read 3847 times)