If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
Spend to acquire a great name, is that even real or a thing people do?
You know, brands and platform names are just something you happen to come up with. Perhaps out of suggestion from friends or something yiu get to deliberate on with your pals but surely not paid for. It must be very lazy of you to not be creative enough or to go to the extent of hiring users to come up wth a brand name for you! Although, I won't say its a bad move but, it could mean how little you intend to be involved in your yet to come platform.
Talking about brand names and site functionality, these are key factors to the success of a platform that we can't over emphasise. enough. Remember how subjects or titles are expected to be click bate, same thing applies to site naming. They play the roles of being the first advert and then, the functionality and options to gambling offered should be what would keep them visitors to your site.