Topic: Gambling Brand Name or Site Functionality? Or Both? - page 10. (Read 3621 times)

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

The brand name has little to do with the influence a casino controls over player decisions to patronize the gambling platform, what must players look out for is the reputation of the site and how effective and attractive the services/games are. So paying more attention to the features of the site can mean a great deal even if the brand name is not unique but having the two is an added advantage.

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Quote from: Lakai01 on May 31, 2022, 11:14:06 PM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

Dripstoil

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In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

Just a quick interjection from me, unfortunately I haven't followed the whole discussion here enough to provide more input.

In German, "flexible" is abbreviated to "flex" and I seem to remember that this is also the case in English. As a result, "flexbet" would actually be a simpler and easier to read alternative to "flexibet", where I would agree with the previous poster that the "i" interferes with the reading and memory flow.

You'll be forgiven on the basis that English language is not your native language.

Flex is an independent English word which means among other things: to put a (skill, talent, or ability) to use.
"the talks were seen as a way for Merkel to flex her well-known diplomatic prowess". It is not the short form of flexible. I don't know about German as I neither speak nor understand the language.

Flexi on the other hand, is a system permitting flexibility of working. Therefore, "Flexi" as a prefix means Flexible.

Flexi is also a popular term among businesses. There are countless of companies (especially banks and telecoms) naming Flexi to their different products.

Thanks

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Quote from: goldkingcoiner on May 31, 2022, 12:29:53 PM

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

Just a quick interjection from me, unfortunately I haven't followed the whole discussion here enough to provide more input.

In German, "flexible" is abbreviated to "flex" and I seem to remember that this is also the case in English. As a result, "flexbet" would actually be a simpler and easier to read alternative to "flexibet", where I would agree with the previous poster that the "i" interferes with the reading and memory flow.

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Quote from: Dripstoil on May 31, 2022, 12:19:50 PM

-snip

Snip

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here? I could see one.

Yes of course, they have serious responsibility towards their votes. This is how the process works.

Before any name is accepted for their independent evaluation, such name must possess these important characteristics and qualities: 1. Must be Pronounceable. 2. Must be Memorable. 3. Must be Brandable. 4. Must pass Radio Tests. 5. Must be less than 10 Characters long. 6. Must be a Popular TLD (preferably .com). 7. Must be Aesthetically Pleasing. 8. Must have no Trademark Issue.

If the name posses these characteristics, it will pass the initial evaluation and then goes into the voting poll where the Brand Experts will vote according to merits. The voting panels are made of

1. Branding Consultants.
2. UX/UI Design Professionals.
3. Brand Intellectual Property Lawyers.
4. Trademark Lawyers and Specialists.
5. Brand Domain Brokers.

Each individual will vote according to the merit of every name submitted in different categories. There's no incentive to vote for any domain because there's absolutely no gain in providing such incentives in the first place.

I hope these answers and helps clear your doubts

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Quote from: boyptc on May 24, 2022, 04:39:55 PM

-snip

if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

some would have forgotten that on every board there will be pinned threads that talks about how posting on the thread is expected, what to do and not, they are guidelines that a user should read so as to have a good experience while making a post, each board has its own specified category of post required, now OP was corrected but instead of finding pleasure accepting the correction he was repeating the same thing he was cautioned on, why do we makes things uneasy for ourselves @Dripstoil. can you go to a market to buy fish in a boutique? if no, such is not expected as well on the forum.

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Quote from: shasan on May 23, 2022, 10:19:21 PM

Quote from: boyptc on May 23, 2022, 05:59:25 PM

If there's a thing that has to be started, it's the functionality and reliability of the site first before the branding but actually, it's true that both are important.

You have good functionality and easy to use as well as very friendly site but you have no branding means you have no promotions means no one is not aware about the product/project then what will be the value of your project/website? Think it wisely and then it will be clear that how important a branding is!

It's for the start.

You'll go next with the marketing as you've built already your brand. Which means that you're proud to market your brand because of the functionality that you've got and it goes next as usual after building those essentials.

Instead of marketing first but your product is incomplete with the function and you can't boast of your casino because the functionality are yet completed.

The marketing goes after next as it's easy to be done as long as you've got budget to allocate on it.

Well, at the level of what they have said, everything is important, if there is already some functionality and it is easy to use, it is already quite advanced, I would think that what is coming is an allocation of funds for marketing, and in marketing I would look for something that it would give me immediate results, I would not look for traffic on twitter or social networks, because there are many who offer the service through bots, which is not that flashy, I would rather think of marketing that reaches more players, and the forum is the best option, such as signature campaigns and hire the services of a recognized campaign manager, I think they would be on the right track if they do so.

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Quote from: Dripstoil on May 31, 2022, 12:19:50 PM

-snip

if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here? I could see one.

Dripstoil

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-snip

if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

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Quote from: btc78 on May 31, 2022, 07:19:58 AM

-snip

if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Dripstoil

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Quote from: ?? on ??

This premium gambling brand domain name is up for grab. Serious gambling startup only. All social media handles secured to match.

I feel like it should be helpful to inform gambling companies through this thread since it's all about brand name.

I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

Quote from: smyslov on May 29, 2022, 12:54:11 AM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

if name is available? then its Ok but if not? then the function is better.

Yeah, because you don't know much about qualities of good domain names, and probably you're not familiar with English words too. If you do, you'd have known that the name is a top notch premium domain name that is short, easy to pronounce, memorable, brandable, and in fact, an excellent fit for all kinds of gambling niche. And the best part is that all social media handles are secured to match.

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

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Quote from: ?? on ??

This premium gambling brand domain name is up for grab. Serious gambling startup only. All social media handles secured to match.

I feel like it should be helpful to inform gambling companies through this thread since it's all about brand name.

I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

Quote from: smyslov on May 29, 2022, 12:54:11 AM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

if name is available? then its Ok but if not? then the function is better.

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Quote from: Maslate on May 28, 2022, 08:59:12 AM

I think both, but the most important is its functionality as you don't introduce your brand to the people, it's what your site can offer to make them stay. With the big competition in the market, it's just natural for gamblers to try different gambling sites, and if you operate a new site and you don't offer anything better than the old and established sites, then surely you will not get clients to sign up on your site.

Reputation over the brand name is more important because reputation can be earned and that would be your brand.

What you said is the common Truth about this, because changing of brand name will not make you to lose Clint or make you to get much clint, what is important there is to build up reputation and things about your brand will be recognized abd recommend for people who don't even know about the brand. If the offer you give is better than when you change brand that is to tell that you are losing potential and if you give more than or exactly what you give before you can maintain the wavelength of your clients

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Quote from: DoublerHunter on May 27, 2022, 05:23:15 PM

Quote from: peter0425 on May 27, 2022, 06:19:39 AM

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .

^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.

I also remember this contest (the domain name of the gambling site) but as far as I remember this contest was canceled. It's very true that both are very important because a brand is a characteristic that certainly cannot be duplicated. but if I give a percentage then 60% what matters is the functionality and 40% is the brand.

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Quote from: CryptoYar on May 29, 2022, 01:58:49 AM

[...]Great name or site functionality or both?

Both!

The name of your website should be easy to remember so that whenever user want to gamble he/she will revisit to your website. And if the name of your website/domain name isn't easy to remember, then your users will forget your website name as soon as they log out from your website, and the next time he will go to that website which he/she remembers. Therefore, an easy-to-remember domain name is very important in my opinion.

The functionality is what makes you different from others.
I mean If you provide more features than your competitors, then you'll have the upper hand over your competitors and People will be impressed with your feature list and they would like to play again.

Yes, functionality is very important.

It's like a chocolate candy. The candy can have a beautiful and bright wrapper. It draws attention. A beautiful and bright wrapper encourages consumers to buy a kilogram of these sweets.

However, the wrapper is not the main thing. The main thing is the taste of this candy. If the candy is not tasty, then the consumer will no longer buy this candy.

We value things for their functionality. They must meet our needs.

The functionality of an online casino site will make players come back again and again (to gamble).

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[...]Great name or site functionality or both?

Both!

The name of your website should be easy to remember so that whenever user want to gamble he/she will revisit to your website. And if the name of your website/domain name isn't easy to remember, then your users will forget your website name as soon as they log out from your website, and the next time he will go to that website which he/she remembers. Therefore, an easy-to-remember domain name is very important in my opinion.

The functionality is what makes you different from others.
I mean If you provide more features than your competitors, then you'll have the upper hand over your competitors and People will be impressed with your feature list and they would like to play again.

Smartprofit

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