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Topic: Gambling Brand Name or Site Functionality? Or Both? - page 4. (Read 3622 times)

hero member
Activity: 1316
Merit: 593
I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing
hero member
Activity: 2772
Merit: 645
No dream is too big and no dreamer is too small
Functionality is still what gamblers really cares about and it is what makes gamblers to find a particular gambling site as interesting because of the features and utility they find I'm such a platform. Brand is something that can be develop with sometime and everything is set compared to functionality that is more important and consistent if the gambling platform choose to maintain what they offer.
Because with functionality, gamblers will feel at home playing gambling and they can come back the next day.
This is what the casino should be aware of to be able to provide the best for its members.
If the functionality can work well, then the members will not think about the brand problem because it is not the focus of the casino.
Casinos only consider how they can provide the best service to their members.

Indeed! The brand name can be anything as long as it's catchy but its functionality is the most important key for grabbing customers and making them come back as you said. That's where the competition and challenge because there are lots of casinos that are surfacing nowadays but only a few know what exactly the customer needs.
hero member
Activity: 2870
Merit: 574
Functionality is still what gamblers really cares about and it is what makes gamblers to find a particular gambling site as interesting because of the features and utility they find I'm such a platform. Brand is something that can be develop with sometime and everything is set compared to functionality that is more important and consistent if the gambling platform choose to maintain what they offer.
Because with functionality, gamblers will feel at home playing gambling and they can come back the next day.
This is what the casino should be aware of to be able to provide the best for its members.
If the functionality can work well, then the members will not think about the brand problem because it is not the focus of the casino.
Casinos only consider how they can provide the best service to their members.
sr. member
Activity: 2324
Merit: 454
Right, Every casino has some sort of urgency first.  Such as 24 hour live support.  Quick deposit and withdrawal complete.  Bug free casino.  Display quick winning / winning results.  In case of dice, quick dice result display etc. Then you should look at the name of the company. Since it carries the company identity.  Therefore, the name must be beautiful
Of the most importance to a Casino or Sportsbookie is the functionality of the system.of what use is the name to the customer... the name plays virtually no role for the customer except for the gambling site but, when it comes to site functionality, it serves both parties quiet well. Given that, it preaches legitimacy to have, 24hrs support line, deposit/withdrawal been credited as soon as possible and fair play on games offered working at its optimum! Have that and your gambling site is set to hit the field hard.
Brand name could serve as some click bate advertisement of itself but when you don't have that, you've got campaigns and other forms of advertising to scale you through.

Valid point. Functionality really is important in a gambling site. The functionality will what makes the casino's name be famous and known by different people in different places. This would be the reason to make the players stay. It's quality over the brand name of anything else.

While brand name is important to be a starting point of being known and gathering customers, the functionality is the one players consider for the long run. If a gambling site is not doing their job well such as providing quality services and after sales, they would eventually be left out.
newbie
Activity: 62
Merit: 0
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

I believe that the functionality of the site plays a more important role in the final perspective, but for the first acquaintance, it is the appearance and brand that is critically important. Ideally, a casino should combine both of these sides.
member
Activity: 812
Merit: 13
Crypto bookmaker and casino
Both brand name and site functionality are very essential for casino site. But in terms of priority, the functionality is more important than the brand name. No matter how bad or poor a brand name is, it can be managed and logged into by people. So, it can be manageable.
But a site which allows people to deposit and not withdraw is a disaster. Nobody will like to visit it twice.  But if you don't have great brand name and good functionality someone might visit again, besides what I want is winning and not any brand beauty.

In conclusion, it's cool to have good functionality and brand name put together. Because what is worth doing, is worth doing well.
Functionality is still what gamblers really cares about and it is what makes gamblers to find a particular gambling site as interesting because of the features and utility they find I'm such a platform. Brand is something that can be develop with sometime and everything is set compared to functionality that is more important and consistent if the gambling platform choose to maintain what they offer.
legendary
Activity: 1414
Merit: 1108
Right, Every casino has some sort of urgency first.  Such as 24 hour live support.  Quick deposit and withdrawal complete.  Bug free casino.  Display quick winning / winning results.  In case of dice, quick dice result display etc. Then you should look at the name of the company. Since it carries the company identity.  Therefore, the name must be beautiful
Of the most importance to a Casino or Sportsbookie is the functionality of the system.of what use is the name to the customer... the name plays virtually no role for the customer except for the gambling site but, when it comes to site functionality, it serves both parties quiet well. Given that, it preaches legitimacy to have, 24hrs support line, deposit/withdrawal been credited as soon as possible and fair play on games offered working at its optimum! Have that and your gambling site is set to hit the field hard.
Brand name could serve as some click bate advertisement of itself but when you don't have that, you've got campaigns and other forms of advertising to scale you through.
legendary
Activity: 1176
Merit: 1056
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
Yes the betting platform must have both great name and functionality.You just have to be more discriminating with the help you render toward other people.However, there is a need for a name.Occasionally gains a lot of popularity for the name. When creating your betting site, give a nice name and make the functionality amicable.Then I hope you will achieve 100% great effectiveness.
hero member
Activity: 2954
Merit: 672
Message @Hhampuz if you are looking for a CM!
There are already thousands of Gambling websites online and to start one and beat your competition, you need to be far better than already existing one's.
I would say name doesn't matter that much as compared to site functionality. If I am able to Deposit, Withdraw and perform all the operations with ease, I would choose that website.
Also, having able to deposit/withdraw in multiple assets/methods helps a lot.
It is true the competition on the gambling industry is fierce but at the same time it is precisely because of it that you need to find any single edge you can.

And while without a doubt the functionality of the website is the most important aspect of the businesses operation, a good name can make the marketing campaign way easier and cheaper to run, something which is not a small accomplishment at all as the bigger and most powerful casinos spend a great deal of their money on finding ways to promote their brand.

Indeed, both site functionality and brand name are definitely important but site functionality comes first as it's the most important in the site because gamblers are surely looking for some casinos which offer comfort, a reliable service, without a single bug, a good customer service and of course, some freebies that gamblers would surely bite. The brand name on the other hand, also needed to be created carefully as they surely wanted a name that will etch in the customer's memories for a long time.
hero member
Activity: 896
Merit: 584
BTC, a coin of today and tomorrow.
Both brand name and site functionality are very essential for casino site. But in terms of priority, the functionality is more important than the brand name. No matter how bad or poor a brand name is, it can be managed and logged into by people. So, it can be manageable.
But a site which allows people to deposit and not withdraw is a disaster. Nobody will like to visit it twice.  But if you don't have great brand name and good functionality someone might visit again, besides what I want is winning and not any brand beauty.

In conclusion, it's cool to have good functionality and brand name put together. Because what is worth doing, is worth doing well.
legendary
Activity: 1918
Merit: 1122
Leading Crypto Sports Betting & Casino Platform
the first function must be offered by the gambling operator. a name that is not very good at first, will be cool if the platform becomes popular among users.
Gamblers are looking for a place that is comfortable, safe, and fun. not only is it a great name but it lacks the features and development it deserves.
Right, Every casino has some sort of urgency first.  Such as 24 hour live support.  Quick deposit and withdrawal complete.  Bug free casino.  Display quick winning / winning results.  In case of dice, quick dice result display etc. Then you should look at the name of the company. Since it carries the company identity.  Therefore, the name must be beautiful
hero member
Activity: 2870
Merit: 642
There are already thousands of Gambling websites online and to start one and beat your competition, you need to be far better than already existing one's.
I would say name doesn't matter that much as compared to site functionality. If I am able to Deposit, Withdraw and perform all the operations with ease, I would choose that website.
Also, having able to deposit/withdraw in multiple assets/methods helps a lot.
That's where I first look whenever I choose a gambling site to use. Withdrawals especially, because of the gambling sites now are abusing that side and I want to freely get in and out whenever I want as long as I hit the minimum requirement. That should be one of the perks a gambler to avoid being forced to gamble more instead of enjoying what they won in one day or a week.
Before, I have seen gambling sites go to lengths like 50k - 100k satoshis of fees which is not fair anymore considering how cheap the fees are when computed in the chain.
In my part, name will be the last I will check or better, it won't even matter.
hero member
Activity: 826
Merit: 583
Bons.io Telegram Casino
the first function must be offered by the gambling operator. a name that is not very good at first, will be cool if the platform becomes popular among users.
Gamblers are looking for a place that is comfortable, safe, and fun. not only is it a great name but it lacks the features and development it deserves.
hero member
Activity: 2702
Merit: 704
There are already thousands of Gambling websites online and to start one and beat your competition, you need to be far better than already existing one's.
I would say name doesn't matter that much as compared to site functionality. If I am able to Deposit, Withdraw and perform all the operations with ease, I would choose that website.
Also, having able to deposit/withdraw in multiple assets/methods helps a lot.
It is true the competition on the gambling industry is fierce but at the same time it is precisely because of it that you need to find any single edge you can.

And while without a doubt the functionality of the website is the most important aspect of the businesses operation, a good name can make the marketing campaign way easier and cheaper to run, something which is not a small accomplishment at all as the bigger and most powerful casinos spend a great deal of their money on finding ways to promote their brand.
copper member
Activity: 1386
Merit: 1481
Bitcoin Bottom was at $15.4k
There are already thousands of Gambling websites online and to start one and beat your competition, you need to be far better than already existing one's.
I would say name doesn't matter that much as compared to site functionality. If I am able to Deposit, Withdraw and perform all the operations with ease, I would choose that website.
Also, having able to deposit/withdraw in multiple assets/methods helps a lot.
legendary
Activity: 2394
Merit: 1848
Leading Crypto Sports Betting & Casino Platform
The name is most important because in any case the role of the name comes first. Then the value of quality comes up. Whatever you do, you will definitely need a name. Of course if there is any expected project His name is needed. Any band  of marketing Part of which is all gamblers One of the sports or recreational places. Everywhere Which should be in the future But they should have the reputation.
You are right in what you say, there are times when the first thing that has an impact and at first glance is the name, it is what welcomes you, sometimes you tend to draw conclusions just by seeing the name, there are times when it is said or you think: if it has that name then the site is good, or bad, or you get an idea, it's important.

It is totally remarkable that marketing would be much easier with a name that is famous or that people like, and many good things can be achieved, however if you have a good name and its functionality is correct or what people expect I think that the reputation is taken immediately without much effort, as long as the basic functions are fulfilled.
member
Activity: 812
Merit: 13
Crypto bookmaker and casino
snip
Maybe it will provide benefits for them but not necessarily leading brand companies will easily establish cooperation with them. Usually, before a leading brand company wants to collaborate, they will first look at the history and portfolio or achievements that have been achieved by the prospective company so that they can be interested in collaborating. From here, a new company will try to create their own brand and make it famous by doing various promotions and providing better service to its users. Gradually, their brand will be recognized by customers and on the other hand, they will provide many features or advantages to their customers.
Brand is a very important thing in gambling but I still believe that gamblers will be much more interested in what they can benefit from playing games on a particular casino or gambling platform than the name. Good reputation and what gamblers see in a casino will make them consider such a casino as one with better branding and functions.
full member
Activity: 952
Merit: 105

Brand name is just an ideal for the existing name that is already created a good reputation in the industry and this is gambling platform there's no franchise of the gambling right here that's why if you want to become a known brand you need to give the highest of the best quality of services to the players which is surpass other platform by that the users will see that you are one of the most reputable. Brand name will become useless if you have a poor quality of services.
Gambling can very be a way to earn income - since I belong to that religious group who don't gamble. For us drinking alcohol and gambling is considered as sin and there are big punishments. Those who do it - they do it in hiding and they know if they got caught they will be in serious trouble.
hero member
Activity: 1498
Merit: 974
Bitcoin Casino Est. 2013
The conclusion is both are very essential to a start-up casino both the brand name and functionality are both very important and to a large extent there attract the same amount of attention. But the most valued is the features of the casino because that is what sustains the players not branding.
Yea, functionality and and brand name is very important to a casino to help build there reputable so users can have good reasons of gambling or using the site. What gamblers are mostly interested of is what they can get or the benefits that they could get using the gambling platform. Fast transactions, quick deposit confirmation, good games, bonus etc are all important and is what gamblers are looking for.

Brand name is very important is very important. The brand name sells the company to the customers. An easy to memorise brand name is unique. It may sound funny but I have actually registered in a company that I didn't fund my account, after returning few weeks to use the account, I was finding it difficult to remember the name. I had to manually go through my browser history to check the sites I accessed.
This cannot be true for a fast selling brand name.
Also it doesn't mean that functionality is not needed. Brand name attracts, functionality retains.

Brand name is just an ideal for the existing name that is already created a good reputation in the industry and this is gambling platform there's no franchise of the gambling right here that's why if you want to become a known brand you need to give the highest of the best quality of services to the players which is surpass other platform by that the users will see that you are one of the most reputable. Brand name will become useless if you have a poor quality of services.
hero member
Activity: 1610
Merit: 507
snip
Maybe it will provide benefits for them but not necessarily leading brand companies will easily establish cooperation with them. Usually, before a leading brand company wants to collaborate, they will first look at the history and portfolio or achievements that have been achieved by the prospective company so that they can be interested in collaborating. From here, a new company will try to create their own brand and make it famous by doing various promotions and providing better service to its users. Gradually, their brand will be recognized by customers and on the other hand, they will provide many features or advantages to their customers.
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