Gambling Brand Name or Site Functionality? Or Both? - page 9.

Fredomago

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Quote from: AicecreaME on June 04, 2022, 10:05:19 AM

Indeed. There's no really need to choose from either of two when you could actually incorporate both in your plan in building a gambling website. And there's no reason for you to compromise as a player if you could find one that offers both good branding name and functionality wise website. A good name for a casino or gambling site will be echoed because of their great quality of service. Having a good service offered to the players will definitely matter in making the casino's name to be famous and sought upon.

Hence, you must have the two to make a casino successful in the long run. In order for a business to strive, they must keep in touch with the players' needs. Playing in a website that will give you a bang for your bucks will definitely be one of the best decisions a gambler could make.

If you seek well, then you will be able to incorporate both brand name and the functionality of certain gambling website, you can play and enjoy with the very well-known names and good quality of supports and decent list of games that you can choose, It depends from how you percept things when you select the house that you wanted to play. Both brand names and functions might impact, but mostly it will be the player/gambler's own interpretation and how they provide their own opinions and beliefs.

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Quote from: DoublerHunter on June 03, 2022, 06:02:37 PM

Quote from: arwin100 on June 03, 2022, 05:09:10 PM

Quote from: stomachgrowls on June 03, 2022, 02:09:13 PM

Quote from: NicNacCoin on June 03, 2022, 01:20:30 PM

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.

^ Both factors are very important in how to quickly your gambling casino. A very catchy brand name plus perfect functionality with a result of good service. That has a good result like the fastest-growing gambling casino, I witnessed this here in the forum, look at Roobet and Rollbit, they sound familiar but they have different tactics used in promoting their company even though there is a hot completion in a gambling industry here.
Nevertheless, why not you will apply both if you can do it as a gambling owner.

Indeed. There's no really need to choose from either of two when you could actually incorporate both in your plan in building a gambling website. And there's no reason for you to compromise as a player if you could find one that offers both good branding name and functionality wise website. A good name for a casino or gambling site will be echoed because of their great quality of service. Having a good service offered to the players will definitely matter in making the casino's name to be famous and sought upon.

Hence, you must have the two to make a casino successful in the long run. In order for a business to strive, they must keep in touch with the players' needs. Playing in a website that will give you a bang for your bucks will definitely be one of the best decisions a gambler could make.

Dripstoil

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Quote from: peter0425 on June 03, 2022, 04:39:28 AM

Quote from: DoublerHunter on May 27, 2022, 04:23:15 PM

Quote from: peter0425 on May 27, 2022, 05:19:39 AM

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .

^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.

Yes , but of course it is hard to find a new casino with these both , those who had Good name and good service are already existed .

and those newly opened has one, either with good name but full of issues, and those who has good service but the name is not that easy to memorize .

Quote from: Dripstoil on May 31, 2022, 11:19:50 AM

Quote from: acroman08 on May 31, 2022, 08:49:59 AM

Quote from: Dripstoil on May 31, 2022, 08:07:56 AM

-snip

Snip.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

then this must be a good name to start with but surely only Big companies can afford having this brand name .

It is indeed a great brandable name for gambling company. One of the brand consultants said that "a name like this can help a gambling company to achieve instant brand recognition and massively accelerate value creation.

shasan

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Quote from: famososMuertos on June 01, 2022, 03:25:49 PM

The brand can be worth more than the company's own assets, it is invaluable. Sothe brand is built over time, it is very difficult to get a consecrated brand available, it is not easy to buy a casino that already exists with a reputation.

You are right that the value of the brand might be more than the total value of the product. And I think that the brand is very important in many cases though we are not avoiding the importance of the functionality as we cant go long way without the functionality. So, both is important while brand is more than functionality.

DoublerHunter

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Quote from: arwin100 on June 03, 2022, 05:09:10 PM

Quote from: stomachgrowls on June 03, 2022, 02:09:13 PM

Quote from: NicNacCoin on June 03, 2022, 01:20:30 PM

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.

^ Both factors are very important in how to quickly your gambling casino. A very catchy brand name plus perfect functionality with a result of good service. That has a good result like the fastest-growing gambling casino, I witnessed this here in the forum, look at Roobet and Rollbit, they sound familiar but they have different tactics used in promoting their company even though there is a hot completion in a gambling industry here.
Nevertheless, why not you will apply both if you can do it as a gambling owner.

arwin100

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Quote from: stomachgrowls on June 03, 2022, 02:09:13 PM

Quote from: NicNacCoin on June 03, 2022, 01:20:30 PM

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.

stomachgrowls

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Quote from: NicNacCoin on June 03, 2022, 01:20:30 PM

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

NicNacCoin

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There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

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Quote from: shasan on June 01, 2022, 08:54:27 AM

Quote from: Hamphser on June 01, 2022, 08:29:03 AM

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

Which is why creating a memorable name is so difficult, not only it has to be something that can be easily identified by people and associate with your brand, it has to be also something that people do not associate with another brand, otherwise part of the effect of the name will be lost as people will think of another brand when they think of the name of your casino.

It is because of this that such a huge amount of effort is put into trying to find a good name, and while this may seem to be something superficial to some it is in fact very important, which is why companies spend so much money in something like this.

peter0425

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Quote from: DoublerHunter on May 27, 2022, 04:23:15 PM

Quote from: peter0425 on May 27, 2022, 05:19:39 AM

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .

^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.

Yes , but of course it is hard to find a new casino with these both , those who had Good name and good service are already existed .

and those newly opened has one, either with good name but full of issues, and those who has good service but the name is not that easy to memorize .

Quote from: Dripstoil on May 31, 2022, 11:19:50 AM

Quote from: acroman08 on May 31, 2022, 08:49:59 AM

Quote from: Dripstoil on May 31, 2022, 08:07:56 AM

-snip

if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

then this must be a good name to start with but surely only Big companies can afford having this brand name .

paxmao

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Quote from: Dripstoil on May 31, 2022, 08:07:56 AM

Quote from: btc78 on May 31, 2022, 06:19:58 AM

Quote from: ?? on ??

This premium gambling brand domain name is up for grab. Serious gambling startup only. All social media handles secured to match.

I feel like it should be helpful to inform gambling companies through this thread since it's all about brand name.

I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

Quote from: smyslov on May 28, 2022, 11:54:11 PM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

if name is available? then its Ok but if not? then the function is better.

Yeah, because you don't know much about qualities of good domain names, and probably you're not familiar with English words too. If you do, you'd have known that the name is a top notch premium domain name that is short, easy to pronounce, memorable, brandable, and in fact, an excellent fit for all kinds of gambling niche. And the best part is that all social media handles are secured to match.

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

The investment in the name was given lots of importance in the past because of the search algorithms of the older search engines. As of today there are other ways of getting people to know your site organically and there is less need on investing in a very "look at me" domain name. Lately, the domains have become words with mistakes such as "Tickr" or "Flikr" and the like, as all things there are trends in naming.

wiss19

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I believe that the discussion about brand name is one that people do not understand that very well. They think about a good name relevant to gambling that will make a lot of sense, but at the same time we should be focusing a bit more towards making a name that is unique. So, you could always find a brand name that could make sense, I mean it could be something simple like "apple" which is a fruit, but at the same time "google" meant nothing back in the day as well.

So, you could always go with the google route and have a unique brand name that would work out well for you. Meaning the brand name is not something you should shy away from.

mak013

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Quote from: d3nz on June 01, 2022, 08:03:04 AM

Quote from: mak013 on June 01, 2022, 05:55:09 AM

Quote from: smyslov on May 28, 2022, 11:54:11 PM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

Yes, it is so. Security, services, usability - all this things must be on the highest level of quality. But if you see 2 such sites - what would you prefer? The site with bright brand, easy to remember and nice to see or "welcome to our casino X777trytowin.com"?
And the brand name is created before start. Rebranding is possible but you can lose clients with it.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

The brand can be worth more than the company's own assets, it is invaluable. Sothe brand is built over time, it is very difficult to get a consecrated brand available, it is not easy to buy a casino that already exists with a reputation.

Therefore, casinos have to build a reputation for themselves and consolidate their brand based on their services, but regardless of that, in the betting territory, trust and security are a great ally of companies that are beginning to create a brand.

BTT have someones of the best crypto casinos that in the field of sports betting have (someones oldtime) begun a journey and it may be that your comparison of brands is prioritizing with fiat casino/sportsbook and therefore they do not sound in your head as consecrated brands.

I think your assessment is very personal and does not reflect the true brand position of several crypto casinos.

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Quote from: shasan on June 01, 2022, 08:54:27 AM

Quote from: Hamphser on June 01, 2022, 08:29:03 AM

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

Of course you wont really be making names which is totally irrelevant on the business, even though it might be a little off or something not that much connected but it would be just common sense that you wont be

inputting something like "hospital" on it if you are a business owner yet you know that this isnt something connected on what you are offering.It would be better if you do based up with your own name or something
rather than on having this kind of option.

People would just be getting used to it if ever they do able to see on what they are looking for.

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Quote from: Dripstoil on May 31, 2022, 09:11:27 PM

Quote from: goldkingcoiner on May 31, 2022, 11:29:53 AM

Quote from: Dripstoil on May 31, 2022, 11:19:50 AM

Quote from: acroman08 on May 31, 2022, 08:49:59 AM

Quote from: Dripstoil on May 31, 2022, 08:07:56 AM

-snip

Snip

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here? I could see one.

Yes of course, they have serious responsibility towards their votes. This is how the process works.

Before any name is accepted for their independent evaluation, such name must possess these important characteristics and qualities: 1. Must be Pronounceable. 2. Must be Memorable. 3. Must be Brandable. 4. Must pass Radio Tests. 5. Must be less than 10 Characters long. 6. Must be a Popular TLD (preferably .com). 7. Must be Aesthetically Pleasing. 8. Must have no Trademark Issue.

If the name posses these characteristics, it will pass the initial evaluation and then goes into the voting poll where the Brand Experts will vote according to merits. The voting panels are made of

1. Branding Consultants.
2. UX/UI Design Professionals.
3. Brand Intellectual Property Lawyers.
4. Trademark Lawyers and Specialists.
5. Brand Domain Brokers.

Each individual will vote according to the merit of every name submitted in different categories. There's no incentive to vote for any domain because there's absolutely no gain in providing such incentives in the first place.

I hope these answers and helps clear your doubts

Thats all good and nice however the problem is that this entire voting process seems like a popularity vote for the best looking site and has a rather arbitrary set of voting categories and voters as well.

I assume these voting experts are not doing this for free? They are being paid? Are there any examples of website that they have voted down? Or are all their votes on the positive side?

I am quite distrustful of things like this. Unless the voters have some kind of reputation in the community, I would not put too much weight on their votes.

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Quote from: Hamphser on June 01, 2022, 08:29:03 AM

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

Hamphser

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Quote from: d3nz on June 01, 2022, 08:03:04 AM

Quote from: mak013 on June 01, 2022, 05:55:09 AM

Quote from: smyslov on May 28, 2022, 11:54:11 PM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

Functionality is always been a suggested thing for any business owners would tend to touch up gambling not only limited to it but also in others as well where you could really say that it would really be the best for long

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

d3nz

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Quote from: mak013 on June 01, 2022, 05:55:09 AM

Quote from: smyslov on May 28, 2022, 11:54:11 PM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

mak013

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Quote from: smyslov on May 28, 2022, 11:54:11 PM

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what will help to attract new gamblers.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 9. (Read 3847 times)