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Topic: Gambling Brand Name or Site Functionality? Or Both? - page 3. (Read 3622 times)

rby
hero member
Activity: 742
Merit: 611
Brotherhood is love
Both brand name and site functionality are very essential for casino site. But in terms of priority, the functionality is more important than the brand name. No matter how bad or poor a brand name is, it can be managed and logged into by people. So, it can be manageable.
But a site which allows people to deposit and not withdraw is a disaster. Nobody will like to visit it twice.  But if you don't have great brand name and good functionality someone might visit again, besides what I want is winning and not any brand beauty.

In conclusion, it's cool to have good functionality and brand name put together. Because what is worth doing, is worth doing well.
Functionality is still what gamblers really cares about and it is what makes gamblers to find a particular gambling site as interesting because of the features and utility they find I'm such a platform. Brand is something that can be develop with sometime and everything is set compared to functionality that is more important and consistent if the gambling platform choose to maintain what they offer.
Gamblers care about functionality alot. It is the functionality that determines the winning or lossing. It is the functionality that determines the type of game option available for play. It is the functionality that determines the payout and the deposit types thar is used.
The brand name does nothing apart from aesthetics and decorations that might  not be useful to the the gamblers using the site. This does not mean that brand is not also important but the functionality is more important any day.
legendary
Activity: 2576
Merit: 1655
I will echo the sentiments and says that both should exist before a gambling platform became successful. The branding or the name should be very close to what they are promoting, or if not, they will have to do a lot of branding to attract gamblers.

And then of course, if we are attracted already and then we try it, the site should be what we are expecting it to be. Good design/UI very friendly, security and loads very fast. TOS is very clear and there are no hidden agendas.
hero member
Activity: 2660
Merit: 608
Vave.com - Crypto Casino
Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand,
A brand is with the functionality. So if someone talks about branding, it's because there's the good and flawless function that he/she has experienced in that casino.

gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.
Certainly, that a brand is what makes us attracted and there's no debate with that. Many of us are into casinos that are trustworthy because of its brand.
hero member
Activity: 1610
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snip
Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is a small company, then it is not worth it and they should think about choosing another domain name.
hero member
Activity: 2954
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A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.
Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.

Exactly, the brand name might play a good part to attract customers and bettors but that's not the most important thing that a casino must have. It's their features and functionalities will be the one who will get these bettors to always come back at them, that's where the competition is and not in the brand name. Brand name will be anything and bettors will always remember than name even if it's hard to pronounce or whatsoever as long as the functionalities are there and that's what the bettors need.
hero member
Activity: 1554
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What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
Well, I confess, is both...

To be more specific, I believe a mix of these variables that you mentioned are important.
In my opinion, other interesting attributes are the security of the platform/site, excellent support and good operability, for me, these are essential factors!

member
Activity: 742
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Global peace initiative
Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.
hero member
Activity: 2702
Merit: 704
A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.
Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.
Without a doubt it is difficult to know what makes a good name, but at least in my opinion it has to be original and unique, if it is not unique and another casino or another famous company already has a similar name then you will have the problem of people confusing your casino with another brand and that is not a good thing.

It has to be original as well, because if the name is too common then it will lack appeal and it will be difficult to remember for the gamblers, now it is true a casino can succeed with a generic name, but it is better to have a good one as this makes their budget dedicated to marketing way more effective.
hero member
Activity: 2856
Merit: 541
Leading Crypto Sports Betting & Casino Platform
A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.
Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.
If the casino can use those two things, the company name and functionality, it can certainly give hope to the casino to grow and maybe its development can be faster than other new casinos. But if the casino doesn't use a company name or brand and focuses solely on functionality and providing the best for their members, that can also work well because loyal members will not think much about the company name or brand. Maybe the casino can provide another advantage or can provide something unique that is not available in other casinos. It can also make its members stay in the casino and play longer.
hero member
Activity: 2618
Merit: 613
Leading Crypto Sports Betting & Casino Platform
A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.
Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.
hero member
Activity: 2282
Merit: 589
A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.
Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.
hero member
Activity: 1694
Merit: 719
Top Crypto Casino
I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing

A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.
member
Activity: 742
Merit: 12
Global peace initiative
Functionality and trust for me. I really don't care what it's called, as long as they deliver what they promise and the platform is intuitive.
Any site that wants to go far in the market will have to build a strong functionality that can compete with the market, lot of gambling platform is coming up with loads of new features and games, and having just a brand name is not enough for a casinos need good functionality.
legendary
Activity: 2954
Merit: 1159
I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing
I believe everything is important - be it brand name of site functionality everything is important.
I agree good brand name is important so is the functionality and so it the review and repute of the company. This makes the business a success.
I hate to argue about it but functionality should come 1st and that is the most important thing that a casino should have. That's their key to bring in more gamblers/customers to play and bet in their casinos, honestly, who would want a casino site that keeps on bugging and the customer service can't be reachable at times we need it the most and etc. The brand name comes 2nd because a gambler can always remember a certain site that has more features.

I think all the gambling sites function in the same way, they have almost similar games with a little bit different interfaces. However, the most important thing which makes a gambling site stand out from others is the gambling site's trust and feedback from the players. If the site is well reputed, more people will like to play at the site and they will not care much about the site name. Any site name will be popular if the gambling site is honest and reputed.
hero member
Activity: 2772
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No dream is too big and no dreamer is too small
I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing
I believe everything is important - be it brand name of site functionality everything is important.
I agree good brand name is important so is the functionality and so it the review and repute of the company. This makes the business a success.
I hate to argue about it but functionality should come 1st and that is the most important thing that a casino should have. That's their key to bring in more gamblers/customers to play and bet in their casinos, honestly, who would want a casino site that keeps on bugging and the customer service can't be reachable at times we need it the most and etc. The brand name comes 2nd because a gambler can always remember a certain site that has more features.
newbie
Activity: 8
Merit: 0
Functionality and trust for me. I really don't care what its called, as long as they deliver what they promise and the platform is intuitive.
full member
Activity: 952
Merit: 105

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

I will go for the both because if you have great brand name without good, smooth running functionality is useless. But if I am to select only one of the two I will go for functionality. But there are lot of factors to be considered in a good casino game platform such as payment scheme, smooth running of the games, managerial character of the platform (site) etc. If the above mentioned are critically looked into then to some extent the casino games platform or sit becomes functional. But if any of the above mentioned parts are dyfunctional then the functionality became crashed.
In any organization, firm, play station or organism, once any part is dyfunctional it will affect the other parts of the whole system. So there must be equilibrium in all the parts for the smooth  acceleration of the system. Therefore, all parts (both Brand name and the Functionality) are useful to the game platform or site.
Businesses are not made with the name alone not with the how they function  - the. modern world is a different world altogether, there are other elements as well. Like Customer Care and fee management. So for me it is mix of everything. function - operations altogether.
hero member
Activity: 854
Merit: 1246

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

I will go for the both because if you have great brand name without good, smooth running functionality is useless. But if I am to select only one of the two I will go for functionality. But there are lot of factors to be considered in a good casino game platform such as payment scheme, smooth running of the games, managerial character of the platform (site) etc. If the above mentioned are critically looked into then to some extent the casino games platform or sit becomes functional. But if any of the above mentioned parts are dyfunctional then the functionality became crashed.
In any organization, firm, play station or organism, once any part is dyfunctional it will affect the other parts of the whole system. So there must be equilibrium in all the parts for the smooth  acceleration of the system. Therefore, all parts (both Brand name and the Functionality) are useful to the game platform or site.
hero member
Activity: 2786
Merit: 646
I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing
I believe everything is important - be it brand name of site functionality everything is important.
I agree good brand name is important so is the functionality and so it the review and repute of the company. This makes the business a success.
Both are important but if you do really need to choose on which one is much more worth to put focus on then it would really be just common sense that functionality should really be ahead because this is where all things

where people do really experience on and if they do find out that the site functionality is trash or something didnt able to meet their expectations then you would really see  that they'll be leaving directly.

Name wont really be that much of a matter if people find out its functionality is best because it would really be the main concern which should really be focused on.
But i cant really deny nor ignore the fact that having both things will really be more better rather than on sticking to one but we know that not all ending up
on getting a good name.
full member
Activity: 952
Merit: 105
I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing
I believe everything is important - be it brand name of site functionality everything is important.
I agree good brand name is important so is the functionality and so it the review and repute of the company. This makes the business a success.
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