But a site which allows people to deposit and not withdraw is a disaster. Nobody will like to visit it twice. But if you don't have great brand name and good functionality someone might visit again, besides what I want is winning and not any brand beauty.
In conclusion, it's cool to have good functionality and brand name put together. Because what is worth doing, is worth doing well.
The brand name does nothing apart from aesthetics and decorations that might not be useful to the the gamblers using the site. This does not mean that brand is not also important but the functionality is more important any day.