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Topic: Gambling Brand Name or Site Functionality? Or Both? - page 14. (Read 3841 times)

hero member
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~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

@DoublerHunter, You understand my point and I wonder some people consider brand name has what makes a casino reputable. However, everything you talk about and a good bankroll is what new casinos need to gain the trust of gamblers.
@Cling18, Yes, 98% of all gamblers focus mostly on the smoothness of a casino withdrawal, bonus, and promotion. If casinos don't experience huge traffic when they had promotions they won't have to do it again.
@dothebeats, it may be common for the human psyche to associate with a popular brand but gamblers always try new/another casino to try their luck especially when they are having a promotion.
legendary
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From the little time I have in the world of gambling, what I see is that people are not worrying about the brand, people want a reliable casino, which will not give them headaches and will give them great advantages, so that even if a casino have an old brand but that the same casino is not offering good advantages to people, people will exchange this old casino that has a good brand for a recent casino that already has proof that it can be trusted and that is offering more advantages as a bonus , vip accounts and more. look at a real example right here on the forum, there are old casinos that were losing to new casinos
sr. member
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I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs.
Does the name really give a deep influence on the popularity? because the brand is sometimes the reference only and will not really give a big influence on the trust and reputation of the platform. But sometimes, there may be certain names of gambling platforms are easier to remember.
however, on the other hand, the site functionality is the one that will influence how the platform will look like, the interface, the rewards, gifts, T&C, and many more things that we can learn and get from the site functionality, In which this will exactly add the trust, reputation, and also value of the platform itself.
hero member
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~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.
It is indeed not that a priority i would say if we do talk about site name because majority of people would really be going after for functionality or the experience that they could really able to engage.

People arent really that blind nor dumb on not to notice everything and  once they do have able to experience something whether it meets their expectation or had failed to do so then

it would be neither on finding another one or would really be sticking depending on their own preference base up on experience.

A catchy name has just temporary effect but the long lasting one is the site functionality.
Maybe you can attract new players with your name, but later on, they will look for much better services.
The player will only stay on a casino if he is satisfied with the overall services that he is getting.
Because that name doesn't matter when you are aiming for loyal patrons of your site.
legendary
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Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.
Have usually human habit more priority with popular brand name than how quality and service from some gambling platform website, exactly gambler try not only with popular brand name on gambling platform but also need finding some gambling platform site Functionality. Never have trouble when deposit of several altcoin currency and faster confirmation until when getting faster deposit service have the same service when trying withdraw on gambling platform, have some gambling give different service when withdraw and deposit fund.
sr. member
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~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.
It is indeed not that a priority i would say if we do talk about site name because majority of people would really be going after for functionality or the experience that they could really able to engage.

People arent really that blind nor dumb on not to notice everything and  once they do have able to experience something whether it meets their expectation or had failed to do so then

it would be neither on finding another one or would really be sticking depending on their own preference base up on experience.
legendary
Activity: 3542
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Cashback 15%
~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.
full member
Activity: 1708
Merit: 126
~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.
hero member
Activity: 2590
Merit: 644
~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.
hero member
Activity: 2660
Merit: 651
Want top-notch marketing for your project, Hire me
Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.
Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.
The name of a casino is just a brand to make the company stand out from the crowd and what people care so much about is the content, not the brand.
 From your own perspective, a casino without reputable name cant be trusted. Could explain to me how a new casino that is just the business today will have a reputable name?
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
hero member
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Leading Crypto Sports Betting & Casino Platform
It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

If any casino wants to focus on a brand name, they should cleverly decide on the domain name prior, as once the site is developed and gamblers start to play at your site, it's hard to change the site name or the brand name.
So i don't think branding should be the initial target as the first milestone for any gambling site is to come up with excellent site functionality and services which can attract gamblers towards the new site.
legendary
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I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .
That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.
I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already  knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.
Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.
Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing  now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing  .

Domain is just a name of the gambling platform if they have a good and catchy name but they don't have a fully functional website i guess gamblers don't want to play with a broken platform instead it is better to create a fully potential and working website and makes a good quality of services after that the community itself will trust and the Name now will be known by the players for having a good product and services.
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If having just the wonderful site functionality breeds much growth to my gambling company then I think the combination of both will keep my company at the  apex of it all in the industry able to compete in all ramifications.

So I'll go for both irrespective of cost in it's acquisition.
hero member
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From function you can make your own brand and some gambling site doesn't have brand name and are not yet known in the gambling industry that's why they need to focus first in their gambling sites function to compete with big brand names and once they have a good function then they can now focus on their gambling brand name.
sr. member
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It is important as site functionality as well as brand name. Firstly if you try to use site functionality then undoubtedly it will works good but without brand it wont be popular. And to be popular it will be brand automatically. If site work functionality then brand will work automatically and if brand works then site functionality must have.
But if we do talk on which one is heavier then i would really go for functionality because site name would be mainly ignore once they do see that they are dealing with a good site in terms of functionality

which would really be mattering the most because same as said people on here where functions do matter the most or simple with quality.Whats the use of having a good fancy name
if it do have that shitty functionality?

But as much as possible then it would really be good of having both if its possible.
copper member
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It is important as site functionality as well as brand name. Firstly if you try to use site functionality then undoubtedly it will works good but without brand it wont be popular. And to be popular it will be brand automatically. If site work functionality then brand will work automatically and if brand works then site functionality must have.
hero member
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A brand is built overtime. If they have great functionality and design they will be retaining the clients and building brand by word of mouth and by reviews and comments on the internet. You eventually need some advertising to consolidate the brand and make the business grow at a pace to beat the competing casinos. It is a mix you need to get to be know and know for good things.
Brand maybe built overtime however the brand name should be given consideration as you may have a great functionality but having a bad brand name could affect your casino clientele.
But, yes, I fully agree with you, as your casino brand will be built overtime as how you provide functionalities and provide reliable platform for your clients to gamble with. Also, compensation, promotions and advertisement should also be factored with to widen your platforms reach to new potential clients.
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The brand is the most preferred for me and that is because the name will attract the customers and that could lead to the site making good features, so in all the both are most important.
legendary
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It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Hopw can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands

Not all advertise by signature campaign are good and we shouldn't make this as a basis because 1xbit still running their campaign and they had bad reputation here so. We need those both functionality and brand new to determine if they will became reputable or not. Maybe to avoid scam casino best to follow them here and also play only on old time casino because from there we can minimize the risk of getting scam.


That's why I said that if you come out with a campaign and a forum thread you're exposing yourself to a possible backlash if you decide to scam people. Just look at the trust of 1xbit manager and participants. Nobody in their right mind will advertise this casino.

Sure this is an easy way out to only play at casinos that are old and have established reputation, but these casinos also were new one day and someone gave them a chance, right? We have to be open to new possibilities and support new businesses because the more competition there is in the space the better for us.
member
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Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

I agree with you 100% and that's what I'm driving at. Good brand name on .com is the lifeblood of every business that wants to be successful online.
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