Gambling Brand Name or Site Functionality? Or Both? - page 12.

suzanne5223

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Quote from: carlfebz2 on May 25, 2022, 05:41:12 PM

Quote from: DoublerHunter on May 25, 2022, 05:38:27 PM

Quote from: uneng on May 25, 2022, 05:27:00 PM

Quote from: suzanne5223 on May 25, 2022, 04:10:13 PM

Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

Usually when i do visit a casino,i do look for this.

1. UI/UX
2. Games offered
3. Fastness of withdrawal/deposit
4. Active support
5. HUge community/Lots of players

Reading TOS is normal or should really be in default.

@uneng It's not difficult for gamblers to choose the casino they needed at some point but from experience crypto gamblers always went for casinos that are fair with their game, with a low withdrawal fee ^{almost instant withdrawal}, mobile friendly, etc.
@DoublerHunter Yes, when casinos provide good service gamblers will always find it even if it is in a deep hole.
@carlfebz2 These are what's important the most and ToS will always come first before using any casino.

BitcoinPanther

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In short branding and site functionality supplement each other. This two factor must not be neglected in order to gain the most positive result. Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience. If that happen, spending so much in branding will be in vain.

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Quote from: Ludmilla_rose1995 on May 25, 2022, 12:48:54 PM

Quote from: Dripstoil on May 25, 2022, 09:51:41 AM

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

He's telling that branding is important and that's why it can't be ignored by those that look at the brand. Well, in that case, you've given some problems.
It can still be taken as branding and it's all about bad branding if they can't solve those issues and problems that are they experiencing and letting their customers have. It's like good and bad publicity, if they have good functions then the branding will be positive and it will be publicly known and vice versa for the opposite.

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Quote from: DoublerHunter on May 25, 2022, 05:38:27 PM

Quote from: uneng on May 25, 2022, 05:27:00 PM

Quote from: suzanne5223 on May 25, 2022, 04:10:13 PM

Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

Usually when i do visit a casino,i do look for this.

1. UI/UX
2. Games offered
3. Fastness of withdrawal/deposit
4. Active support
5. HUge community/Lots of players

Reading TOS is normal or should really be in default.

DoublerHunter

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Quote from: uneng on May 25, 2022, 05:27:00 PM

Quote from: suzanne5223 on May 25, 2022, 04:10:13 PM

Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

uneng

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Quote from: suzanne5223 on May 25, 2022, 04:10:13 PM

Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

suzanne5223

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Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

While without a doubt the brand is important that comes after you have created a good casino, after all it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.

You understand my point because some people seem not to understand that a good brand name after the casino presented good services to their users. It the something like some popular clothing an example Fendi, Nike, etc. People choose their brand because they give them something that wanted thats why they always when to them for more.
The same thing happens with casinos if they provided good service that gave their user incredible experiences.

Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

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Quote from: Ludmilla_rose1995 on May 25, 2022, 12:48:54 PM

Quote from: Dripstoil on May 25, 2022, 09:51:41 AM

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

Having a good name or brand name would be useless if the quality of your site is total trash thats why its better to focus about the functionality overall aspects rather than on brand name.

It would just give out that initial impressions but what matter most is on the things that you've been offering into the community which would deliver out seamless gambling experience
that they wont see on other places.

But it would be good on having both as much as you could.

Ludmilla_rose1995

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Quote from: Dripstoil on May 25, 2022, 09:51:41 AM

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

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Quote from: wildan88 on May 19, 2022, 12:38:14 AM

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

The difference is that if you are running a casino greatly, then you could have a bad brand name, and a problematic site functionality and you would still be doing great for sure. There is really nothing that you could get away from it because who wouldn't want a casino with an owner that is 7/24 active and helps you and fixes everything?

If I found a website that had an owner and staff like that, even if it had some problems then I would be fine. This was done actually, primedice was a website with not a great name, and had functionality problems when it first got created but Stunna made sure that everyone was happy and look how big they are right now.

Dripstoil

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Quote from: adzino on May 24, 2022, 11:57:49 PM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

-snip-

I don't think having a "perfect brand name" matters. As long as it can provide good service and has functionality that makes gambling experience better, everything is good. The name will itself become a "perfect brand" as more people starts to play and enjoy the features. A casino might have a perfect name, but if it doesn't have any good design or functionality, I doubt anyone would play. By the way, I don't think you are allowed to promote a signature in your post.

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

-snip-

I don't think having a "perfect brand name" matters. As long as it can provide good service and has functionality that makes gambling experience better, everything is good. The name will itself become a "perfect brand" as more people starts to play and enjoy the features. A casino might have a perfect name, but if it doesn't have any good design or functionality, I doubt anyone would play. By the way, I don't think you are allowed to promote a signature in your post.

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Quote from: LodisMcguire on May 24, 2022, 08:32:34 AM

Quote from: Dripstoil on May 24, 2022, 07:52:08 AM

I have interacted with many branding experts and over 100 of them agree that ultra-premium domain names like Stake.com, Betflexi.com, Sportsbet.com, etc can help your company achieve instant brand recognition, build trust in your Casino business, and massively accelerate your value creation.

It can also ignite trust, because countless of users always associate premium domain name with serious service delivery, and wacky domain name to fly by night companies. Don't joke with your brand name if you hope to ever go mainstream.

I agree with this,in this kind of business trust is the most fundamental value.
With catchy,elegant and aesthetic name people will have positive attitude towards the company.

It is really good to have a catchy and elegant name and yes this is attractive of course that gives people to have a good mindset for the site like the mentioned gambling business above.

Quote

For the functionality,as long as it meets the basic requirement,it wouldn't matter,because you can improve it over time.

wrong , it is not the basic requirements mate instead the full value for the players , as they are the one that will decide to make them followed or deceived .

michellee

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Quote from: ?? on ??

You're right, You need to pay more for marketing to have a brand because you will need to connect to many potential players to introduce your casino and make a name for itself. You can't have a brand if you have a low impression of the casino since the competition in the casino industry nowadays is very tough unlike before when crypto is on the early stage and only few casinos in crypto is available.

Fortunejack, Bitsler and Primedice is the best example here for the casino that patiently build their brand slowly without using huge amount of funds in marketing.

Yes, that's correct. The gambling sites on this forum all started from the bottom and slowly, they started to build their reputation by providing good service and trying to satisfy their users. They are aware that the factor of consumer satisfaction will affect their level of consumer confidence in them. So slowly, those casino sites will have their own brand, which is a matter of pride for the business owner.

Quote from: Doan9269 on May 24, 2022, 01:25:06 AM

A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.

It will be difficult for the casino because they will be connected to them and if they cannot provide good service, it can be bad for the brand. It will also reduce the level of consumer trust in them and the end, the casino can lose customers to play on that casino site. I think casino owners have thought about choosing a name for their casino and realize that gaining consumer trust takes a lot of work.

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Quote from: shasan on May 23, 2022, 09:19:21 PM

Quote from: boyptc on May 23, 2022, 04:59:25 PM

If there's a thing that has to be started, it's the functionality and reliability of the site first before the branding but actually, it's true that both are important.

You have good functionality and easy to use as well as very friendly site but you have no branding means you have no promotions means no one is not aware about the product/project then what will be the value of your project/website? Think it wisely and then it will be clear that how important a branding is!

It's for the start.

You'll go next with the marketing as you've built already your brand. Which means that you're proud to market your brand because of the functionality that you've got and it goes next as usual after building those essentials.

Instead of marketing first but your product is incomplete with the function and you can't boast of your casino because the functionality are yet completed.

The marketing goes after next as it's easy to be done as long as you've got budget to allocate on it.

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Quote from: LUCKMCFLY on May 24, 2022, 10:11:51 AM

Well not everyone has the same budget to acquire a reputable brand

i so much believe that many people go by the principle that if you must get rich you must get money first, in other words, you can't make money if you don't have money, those casinos you're seeing out there with high reputation have spent alot to attain the hierarchy they were now, yet don't mind to keep spending on the maintenance because that's what guarantees their functionality on gamblers interest.

Quote from: LUCKMCFLY on May 24, 2022, 10:11:51 AM

Perhaps they can imitate some casinos like Stake.com and Bitcasino.io that introduce new games every week

its a good idea but it would have been better if they can as well added some recent updates from their personal discoveries in other to create more uniqueness than the ones already existing.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Well not everyone has the same budget to acquire a reputable brand and that's understandable but if they do things right they have great equipment that works for the basic tasks like deposits, withdrawals and the games are exciting maybe Perhaps they can imitate some casinos like Stake.com and Bitcasino.io that introduce new games every week making players more entertained and they hardly have time to search for other sites, because they are so exciting that the sites also begin to do contests very difficult not to participate, so this type of thing is what hooks us players.

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Quote from: wxa7115 on May 23, 2022, 12:25:35 PM

While without a doubt the brand is important that comes after you have created a good casino, after all it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

I think that before a casino creates a name, they will first research the name if there are any gambling sites with a name that is close to it. If ever there are, they will skip that and will try to look for a more unique name. This could be the reason why many casinos have a weird name or names that aren't totally related to gambling or to their website.

We didn't realize the pain that they gone through before they end up a name like that so we must respect it. Even if the name is not catchy, people can still remember it as long as they are already hooked on playing on that casino. Functionality is going to be next to it so the answer to the op's question is both.

LodisMcguire

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Quote from: Dripstoil on May 24, 2022, 07:52:08 AM

I have interacted with many branding experts and over 100 of them agree that ultra-premium domain names like Stake.com, Betflexi.com, Sportsbet.com, etc can help your company achieve instant brand recognition, build trust in your Casino business, and massively accelerate your value creation.

It can also ignite trust, because countless of users always associate premium domain name with serious service delivery, and wacky domain name to fly by night companies. Don't joke with your brand name if you hope to ever go mainstream.

I agree with this,in this kind of business trust is the most fundamental value.
With catchy,elegant and aesthetic name people will have positive attitude towards the company.
For the functionality,as long as it meets the basic requirement,it wouldn't matter,because you can improve it over time.

Dripstoil

member

Activity: 180

Merit: 65

I have interacted with many branding experts and over 100 of them agree that ultra-premium domain names like Stake.com, Betflexi.com, Sportsbet.com, etc can help your company achieve instant brand recognition, build trust in your Casino business, and massively accelerate your value creation.

It can also ignite trust, because countless of users always associate premium domain name with serious service delivery, and wacky domain name to fly by night companies. Don't joke with your brand name if you hope to ever go mainstream.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 12. (Read 3854 times)