Gambling Brand Name or Site Functionality? Or Both? - page 13.

Doan9269

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Quote from: michellee on May 24, 2022, 12:47:23 AM

Quote from: Sirait on May 23, 2022, 04:54:03 PM

brands have special strengths for customers to remember them more easily and functionality also has an important role because users definitely want to play on gambling platforms that are easy, safe and reliable. so I think both are important things that a crypto gambling business developer must-have.

That's right. But to have a brand, they have to pay more. Other than that, I think they can build their own brand and with hard work with the team, they can do it. Over time, they will be able to get many members and become one of the safe and trusted gambling platforms so that their brand will be famous. Everything starts from scratch and if they really want to grow, they have to work hard to make it happen.

A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.

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For me, from my point of view as a player, what matters to me is functionality, and I don't care about the brand, although I understand that many people are influenced by it and it is a form of advertising. What matters to me is the experience I have betting and that is not given by the brand.

Quote from: shasan on May 23, 2022, 09:19:21 PM

You have good functionality and easy to use as well as very friendly site but you have no branding means you have no promotions means no one is not aware about the product/project then what will be the value of your project/website? Think it wisely and then it will be clear that how important a branding is!

I partly agree but it is not 100% necessary. It's clear that if you want to attract gamblers you will have to advertise in some way but that doesn't necessarily have to be linked to a strong brand. A minimum investment in advertising and a very good functionality can get loyal customers.

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Quote from: Sirait on May 23, 2022, 04:54:03 PM

brands have special strengths for customers to remember them more easily and functionality also has an important role because users definitely want to play on gambling platforms that are easy, safe and reliable. so I think both are important things that a crypto gambling business developer must-have.

That's right. But to have a brand, they have to pay more. Other than that, I think they can build their own brand and with hard work with the team, they can do it. Over time, they will be able to get many members and become one of the safe and trusted gambling platforms so that their brand will be famous. Everything starts from scratch and if they really want to grow, they have to work hard to make it happen.

shasan

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Quote from: boyptc on May 23, 2022, 04:59:25 PM

If there's a thing that has to be started, it's the functionality and reliability of the site first before the branding but actually, it's true that both are important.

You have good functionality and easy to use as well as very friendly site but you have no branding means you have no promotions means no one is not aware about the product/project then what will be the value of your project/website? Think it wisely and then it will be clear that how important a branding is!

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Quote from: Sirait on May 23, 2022, 04:54:03 PM

brands have special strengths for customers to remember them more easily and functionality also has an important role because users definitely want to play on gambling platforms that are easy, safe and reliable. so I think both are important things that a crypto gambling business developer must-have.

It's why branding is a big thing to a business, casinos or not.

The way they brand themselves to their customers, they'll be remembered easily on how they've functioned once a gambler tried them out. The rating that they'll get from these satisfied customers is what's going to make them better and will think of more options to upgrade and improve.

If there's a thing that has to be started, it's the functionality and reliability of the site first before the branding but actually, it's true that both are important.

Sirait

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

brands have special strengths for customers to remember them more easily and functionality also has an important role because users definitely want to play on gambling platforms that are easy, safe and reliable. so I think both are important things that a crypto gambling business developer must-have.

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Quote from: AmoreJaz on May 23, 2022, 04:03:17 PM

Quote from: stomachgrowls on May 23, 2022, 03:32:31 PM

Quote from: Wexnident on May 23, 2022, 08:15:51 AM

Quote from: Dripstoil on May 23, 2022, 01:23:05 AM

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

Well, you see I'm pretty sure you can simply build the "brand name" from the ground up if you needed to. It may be easier to use a well-known name but I think it's a matter of how much time can you afford to let your casino grow. If you have plenty based on your business plan or something, then building from the ground up may be better since you'd get a much more solid user base. If not and you're in a rush for time, well, buying a well-known name would help you tons instead. Thing is I've never tried the latter though, so I'm not sure about the cons about it.

Site or brand name is just second in priority i would say where functionality does really matter even though the site name isnt really that catchy or impressive but once people will find out its functionality
or things been offering then this is something that public or the community will surely be noticed and this is where consideration do come next in line.

So first priority will be the functionality and next would be its brand name but it would really be better if you do have two which you do have that catchy name and have that good functionality too.
As a gambling business then it would really be hard and considering that competition is high then you should be mindful about these factors.

functionality has long lasting impact to players and this will be the reason why players are staying within the boundaries of the casino. yes, a catchy name is good but how long will it sustain the interest of the gamblers? if you are an owner, you should be looking at the long-term impact of your deliverables because you want to stay in this business as long as possible.
you maybe got the attention of some players owed to your name but once they see inside, they may get disappointed and leave. so what is the use of the brand name here?

Yep, function would be always should be on your main priority list on where keeping on enhancing or upgrading your business with some new ideas or something that could really catch up users interest

and its just common sense for a business to last up for long term which needs long term ideas which should really be applied and more enhanced if you do really tend to take lead against other competition.This might not be that easy but every business does need extreme effort and new ideas to succeed.

You cant just sit down and wait your money to grow without doing something to your business.

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Quote from: stomachgrowls on May 23, 2022, 03:32:31 PM

Quote from: Wexnident on May 23, 2022, 08:15:51 AM

Quote from: Dripstoil on May 23, 2022, 01:23:05 AM

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

Well, you see I'm pretty sure you can simply build the "brand name" from the ground up if you needed to. It may be easier to use a well-known name but I think it's a matter of how much time can you afford to let your casino grow. If you have plenty based on your business plan or something, then building from the ground up may be better since you'd get a much more solid user base. If not and you're in a rush for time, well, buying a well-known name would help you tons instead. Thing is I've never tried the latter though, so I'm not sure about the cons about it.

Site or brand name is just second in priority i would say where functionality does really matter even though the site name isnt really that catchy or impressive but once people will find out its functionality
or things been offering then this is something that public or the community will surely be noticed and this is where consideration do come next in line.

So first priority will be the functionality and next would be its brand name but it would really be better if you do have two which you do have that catchy name and have that good functionality too.
As a gambling business then it would really be hard and considering that competition is high then you should be mindful about these factors.

functionality has long lasting impact to players and this will be the reason why players are staying within the boundaries of the casino. yes, a catchy name is good but how long will it sustain the interest of the gamblers? if you are an owner, you should be looking at the long-term impact of your deliverables because you want to stay in this business as long as possible.
you maybe got the attention of some players owed to your name but once they see inside, they may get disappointed and leave. so what is the use of the brand name here?

swogerino

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Brand is really important in a lot of businesses and to a certain extent even in the gambling industry.However the site functionality is what will keep gamblers come back and not the brand,you may have the best brand but your site design may be really bad and not intuitive,that is the number one reason for people leaving an online business,in our case the casino.Gamblers like to have things easy accessible and if they like the site functionality they will come back,this has been my personal experience at least.I like a lot a site in which I can find everything right away just after I log in.

stomachgrowls

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Quote from: Wexnident on May 23, 2022, 08:15:51 AM

Quote from: Dripstoil on May 23, 2022, 01:23:05 AM

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

Well, you see I'm pretty sure you can simply build the "brand name" from the ground up if you needed to. It may be easier to use a well-known name but I think it's a matter of how much time can you afford to let your casino grow. If you have plenty based on your business plan or something, then building from the ground up may be better since you'd get a much more solid user base. If not and you're in a rush for time, well, buying a well-known name would help you tons instead. Thing is I've never tried the latter though, so I'm not sure about the cons about it.

Site or brand name is just second in priority i would say where functionality does really matter even though the site name isnt really that catchy or impressive but once people will find out its functionality
or things been offering then this is something that public or the community will surely be noticed and this is where consideration do come next in line.

So first priority will be the functionality and next would be its brand name but it would really be better if you do have two which you do have that catchy name and have that good functionality too.
As a gambling business then it would really be hard and considering that competition is high then you should be mindful about these factors.

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Quote from: suzanne5223 on May 18, 2022, 06:27:55 PM

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.

The name of a casino is just a brand to make the company stand out from the crowd and what people care so much about is the content, not the brand.
From your own perspective, a casino without reputable name cant be trusted. Could explain to me how a new casino that is just the business today will have a reputable name?
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

While without a doubt the brand is important that comes after you have created a good casino, however it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.

Also the name has to be short and it has to be catchy so people can easily remember it, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

Wexnident

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Quote from: Dripstoil on May 23, 2022, 01:23:05 AM

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

Well, you see I'm pretty sure you can simply build the "brand name" from the ground up if you needed to. It may be easier to use a well-known name but I think it's a matter of how much time can you afford to let your casino grow. If you have plenty based on your business plan or something, then building from the ground up may be better since you'd get a much more solid user base. If not and you're in a rush for time, well, buying a well-known name would help you tons instead. Thing is I've never tried the latter though, so I'm not sure about the cons about it.

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Quote from: nurilham on May 21, 2022, 05:50:22 PM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs.

Does the name really give a deep influence on the popularity? because the brand is sometimes the reference only and will not really give a big influence on the trust and reputation of the platform. But sometimes, there may be certain names of gambling platforms are easier to remember.
however, on the other hand, the site functionality is the one that will influence how the platform will look like, the interface, the rewards, gifts, T&C, and many more things that we can learn and get from the site functionality, In which this will exactly add the trust, reputation, and also value of the platform itself.

More on how the business works with the gamblers, functionalities will influence the success the name is just to attract or to easy to remember but it will be passed if the owner didn't pay much attention in how he can manage to keep the players to play and convert those visits to a possible patron.

It works more on how you will take care of everyone who will use your platform and make them to keep coming back.

If they enjoy the functionalities, it will be the best token for them to enjoy and feel comfortable.

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Quote from: Doan9269 on May 19, 2022, 11:47:05 PM

Quote from: BitcoinPanther on May 15, 2022, 12:16:27 PM

Why compromise one aspect when you can do both? Gambling brand name is as important as its functionality. Brand name can be able to fish new players while Site functionality can make its player stay. So I do think that both Brand name and site functionality is important.

the two is as important as the game itself, some gamblers seek to look into the functionality of the site, how it works before placing a bet while others can easily got attracted from the first approach onbthe brand name, so it is very necessary to choose a brand name that will be captivating enough such that the gamblers can't forget or find it difficult to pronounce, this are the first representation of a gambling site that most gamblers get attracted to.

I am pretty sure that this is a question for someone who for example has 15k dollars, and they could either buy a brand name with it, like a domain and twitter owned by someone else and they will spend 10k on that and 5k on functionality, so getting a developer to build it, or they will buy a regular domain name and hosting for under 100 bucks, and then use the rest 15k for web developer and functionality. That could be a lot better and would be profitable for them.

So, the question is not "why compromise", it is about lack of funding and if someone lacks funding then which part of this duo they should put more money towards if they have limited funds.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

I think that the functionality goes first, but you should always keep your eyes open. If you see some suspicious activities on the casino's side, no functionality will cover your losses. That's what I personally think about this matter.

Dripstoil

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We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

But gambling operators knows that it may be very difficult to build strong brand equity without premium name as the brand name, preferably on .com.

A good Gambling Company should be endeavoring to get all aspects right.

For your information, you can check the name on my signature and read the detail about the domain name. It is a good example of how a perfect brand Casino domain name should be.

Please, let's hear from the operators.

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Quote from: suzanne5223 on May 22, 2022, 10:30:39 AM

Quote from: dothebeats on May 21, 2022, 12:06:08 PM

Quote from: Cling18 on May 21, 2022, 08:24:54 AM

Quote from: DoublerHunter on May 21, 2022, 07:44:36 AM

Quote from: suzanne5223 on May 21, 2022, 06:58:58 AM

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

@DoublerHunter, You understand my point and I wonder some people consider brand name has what makes a casino reputable. However, everything you talk about and a good bankroll is what new casinos need to gain the trust of gamblers.
@Cling18, Yes, 98% of all gamblers focus mostly on the smoothness of a casino withdrawal, bonus, and promotion. If casinos don't experience huge traffic when they had promotions they won't have to do it again.
@dothebeats, it may be common for the human psyche to associate with a popular brand but gamblers always try new/another casino to try their luck especially when they are having a promotion.

For the most part bitcointalk community sums up the crypto community. What the reputable people in the community are doing are somewhat like a recommendation of which casino to try out. So if the casino's trust is also tainted by the community may also not going to have a brighter future. Its name or brandname doesn't matter anymore.

It will probably change in the future when majority of the adnetworks allows casino to be advertised.

Desmong

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Quote from: wildan88 on May 19, 2022, 12:38:14 AM

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

You are very right, everything has to be balanced to attract investors to stay addicted playing games on a particular gambling platform. I don't think branding is enough to make gamblers to keep playing on a gambling platform. Other factors are very important too that will make users navigator and activities more interesting. The functionality must be competitive so users or gamblers can compare and choose what interest them most.

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What is the need for building a brand name when the site lacks good functionality, the most important thing is to balance the two both good brand and active services/functions.

safari88

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There are an awful lot of gambling sites. I think in principle it doesn't matter what name you choose for the gambling site, as it is a matter of getting bigger and trying to attract as many players as possible. You can have a nice name, but in the end the players don't really care what name you came up with, as long as the site works properly and has a good reputation.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 13. (Read 3841 times)